--- title: Star Wars Force Friday Target Ad description: A total nostalgia trip that will make Star Wars fans feel like the force is with them all over again. canonical: https://time.com/4011932/star-wars-target-ad/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2015-08-26T19:47:44.000Z article:modified_time: 2026-05-11T04:47:05.360Z og:title: This New Ad Will Get Anyone Excited for Star Wars og:description: A total nostalgia trip that will make Star Wars fans feel like the force is with them all over again. og:url: https://time.com/4011932/star-wars-target-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1a7bf488a11981aa/69886101196cf483c7037bed/screen-shot-2015-08-26-at-3-02-47-pm.png?branch=production&width=818&quality=75&auto=webp&crop=16:9 og:image:width: 818 og:image:height: 460 og:image:alt: Screen Shot 2015-08-26 at 3.02.47 PM og:type: article twitter:card: summary_large_image twitter:title: This New Ad Will Get Anyone Excited for Star Wars twitter:description: A total nostalgia trip that will make Star Wars fans feel like the force is with them all over again. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1a7bf488a11981aa/69886101196cf483c7037bed/screen-shot-2015-08-26-at-3-02-47-pm.png?branch=production&width=818&quality=75&auto=webp&crop=16:9 ---  # This New Ad Will Get Anyone Excited for _Star Wars_ > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Aug 26, 2015 7:47 PM UTC   by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Aug 26, 2015 7:47 PM UTC A new ad from Target is a celebration of _Star Wars_ fandom, featuring little boys and girls dressed up like Han Solo, Darth Vader, Princess Leia, and battling older relatives with lightsabers — all while John Williams’ classic _Star Wars_ theme plays in the background. The two-minute spot is a promotion for new [_Star Wars_ merchandise](https://sharetheforce.target.com/) hitting shelves on September 4 — also known as “Force Friday” — to gear up for the premiere of _Star Wars: The Force Awakens_ on December 18. Watching the promotion is a total nostalgia trip that will make _Star Wars_ fans feel like the force is with them all over again. And the retailer hopes that fans who feel this way will channel that energy into submitting their favorite memories about the films [on its website.](https://sharetheforce.target.com/galaxies) ### Rare Photos of George Lucas Behind the Scenes of Star Wars  George Lucas and Mark Hamill (Luke Skywalker) on the set of Star Wars: Episode IV - A New Hope in a galaxy far, far away. Lucasfilm  Lucas gives direction to Sir Alec Guinness (Obi-Wan Kenobi) in Episode IV. Lucasfilm  Mark Hamill, Carrie Fisher (Princess Leia) and Harrison Ford (Han Solo) sit around Lucas on the set of The Empire Strikes Back. Lucasfilm  Lucas with Peter Mayhew (Chewbacca), along with Hamill and Ford on the set of Episode IV. Lucasfilm  Lucas directs Peter Cushing (Grand Moff Tarkin) and Carrie Fisher. Lucasfilm  Harrison Ford and Lucas share a moment in Endor on the set of Return of the Jedi. Lucasfilm  Lucas on set filming the opening scene of Star Wars: Episode IV - A New Hope. Lucasfilm  Lucas reviews concept art for Star Wars: Episode II - Attack of the Clones. Lucasfilm  Lucas inspects a model pod racer for Star Wars: Episode I - The Phantom Menace. Lucasfilm  Lucas makes sure that the Death Star is fully armed and operational for Return of the Jedi. Lucasfilm  Lucas holds up Jango Fett's helmet. Lucasfilm  Natalie Portman (Queen Amidala) and Ewan McGregor (Obi-Wan Kenobi) listen to Lucas' directions on the set of Star Wars: Episode III - Revenge of the Sith. Lucasfilm  Lucas directs a lightsaber battle between Ian McDiarmid (Chancellor Palpatine/Darth Sidious) and Samuel L. Jackson (Mace Windu) on the set of Star Wars: Episode III - Revenge of the Sith. Lucasfilm  Lucas sets up camp next to a Bantha on the set of Episode IV. Lucasfilm  Lucas finds the droid he was looking for. 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