By NBC News
LONDON — British artist Carl McCrow is asking the world’s most successful filmmakers to make an unambiguous pledge: For every gun that appears in their movies, he wants to them to destroy a real one.
His first taker? “Tomorrow,” a film executive produced by Oscar-winner Martin Scorsese that will be released later this year and follows soldiers trying to reintegrate into society after returning from combat.
This call-to-disarm is part of McCrow’s “Gun Neutral” campaign, which launched Thursday night at his new exhibition in London’s Oxo Tower.
The concept is simple. McCrow is asking movie producers to donate money to his…
More Must-Reads From TIME
- Jane Fonda Champions Climate Action for Every Generation
- Biden’s Campaign Is In Trouble. Will the Turnaround Plan Work?
- Why We're Spending So Much Money Now
- The Financial Influencers Women Actually Want to Listen To
- Breaker Sunny Choi Is Heading to Paris
- Why TV Can’t Stop Making Silly Shows About Lady Journalists
- The Case for Wearing Shoes in the House
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com