TIME Israel

Israel Rules Heinz Isn’t Ketchup

It is "tomato seasoning"

In America, “Heinz” is practically synonymous with “ketchup.” But that won’t be true in Israel—at least, not in Hebrew. The country’s Health Ministry says that the company can no longer call its tomato product “ketchup” on Hebrew labels because it does not contain enough tomato paste.

The decision came after protest by a local competitor, food manufacturer Osem, who complained about the low amount of actual tomato product in the condiment, according to Haaretz. The ministry ruled that Heinz must be labeled as “tomato seasoning” in Hebrew text, though English-language labels may still use “ketchup.”

The local importer of Heinz is petitioning to have the definition of “ketchup” changed to include the iconic product. Haaretz reports the ministry is working with the importer to change the requirement from 10% tomato solids to 6%.

Only time will tell if the regulatory change will move faster than Heinz sliding out of a glass bottle.


Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team