--- description: McDonald's will unveil all-day breakfast this fall, to the delight of "Breakfastarians" everywhere. title: McDonald’s Is Now the Top Choice for ‘Breakfastarians’ image: https://static.time.com/v3/assets/bltea6093859af6183b/blt41cf033a1233e41b/69885fbb524fc0a787df4174/gettyimages-481668542-1.jpg?branch=production&width=1920&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close # McDonald’s Is Now the Top Choice for ‘Breakfastarians’ by [Claire Groden / Fortune](/author/fortune/) ## Claire Groden / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Aug 18, 2015 1:05 PM CUT  A McDonald's Egg McMuffin. A McDonald's Egg McMuffin.Justin Sullivan—Getty Images by [Claire Groden / Fortune](/author/fortune/) ## Claire Groden / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Aug 18, 2015 1:05 PM CUT There are at least 1,000 Americans who call themselves “[Breakfastarians](http://gobreakfastarian.org/ "undefined"),” meaning they eat breakfast twice a day. Not only do they exist, but they also have been surveyed, and the results are in: this breed of breakfast devotees trust McDonald’s to deliver the goods, with 41% of respondents saying they were considering it for their next meal, which is, presumably, breakfast. That’s good news for the long-sagging Golden Arches, which will introduce all-day breakfast this fall, according to [Reuters](http://www.cnbc.com/2015/08/17/reuters-america-mcdonalds-no-1-choice-for-breakfastarians-poll.html "undefined"). Don’t just ask the Breakfastarians. In the U.S., one quarter of McDonald’s sales and 40% of its profits flood in before 11 a.m. According to the survey — which was conducted by YouGov BrandIndex — Subway and IHOP earned silver and bronze with 34% and 32% of the respondents, respectively, considering the restaurant for their next meal. Burger King and Starbucks won over 27% and 26% of hearts, respectively, while Denny’s and Dunkin Donuts were tied for 25%. Wendy’s, KFC, and Chick-Fil-A finished off the top ten. McDonald’s might have to wait until the fall to see if Americans who only eat breakfast once a day have the same preferences. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4001427/mcdonalds-breakfast-breakfastarians/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4001427/mcdonalds-breakfast-breakfastarians/"},"headline":"McDonald’s Is Now the Top Choice for ‘Breakfastarians’","datePublished":"2015-08-18T13:05:41.000Z","dateModified":"2026-02-22T10:15:00.953Z","description":"Ronald McDonald has been waiting for good news like this","url":"https://time.com/4001427/mcdonalds-breakfast-breakfastarians/","keywords":["Mcdonald's","subway","Starbucks","Burger King","IHOP","Dunkin' Donuts","pubdesk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt41cf033a1233e41b/69885fbb524fc0a787df4174/gettyimages-481668542-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Claire Groden / Fortune"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt41cf033a1233e41b/69885fbb524fc0a787df4174/gettyimages-481668542-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"McDonalds To Offer Its Breakfast Menu All Day Long","caption":"McDonalds To Offer Its Breakfast Menu All Day Long","creditText":"Justin Sullivan—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4001427/mcdonalds-breakfast-breakfastarians/","name":"McDonald’s Is Now the Top Choice for ‘Breakfastarians’"}}]}] ```