--- title: H&M Sister Store & Other Stories Features Transgender Models description: & Other Stories also hired a transgender crew for the shoot canonical: https://time.com/3999546/other-stories-transgender-models/ author: Eliana Dockterman article:opinion: false article:content_tier: free article:published_time: 2015-08-15T19:34:34.000Z article:modified_time: 2026-08-04T08:05:50.292Z og:title: H&M Sister Store Features Transgender Models in Ad Campaign og:description: & Other Stories also hired a transgender crew for the shoot og:url: https://time.com/3999546/other-stories-transgender-models/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: H&M Sister Store Features Transgender Models in Ad Campaign twitter:description: & Other Stories also hired a transgender crew for the shoot twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # H&M Sister Store Features Transgender Models in Ad Campaign ## Video: Behind the Scenes of Laverne Cox's TIME Cover Shoot [Watch (HLS stream): Behind the Scenes of Laverne Cox's TIME Cover Shoot](https://cdn.jwplayer.com/manifests/16Vyqo82.m3u8) (1:40)  _Published 2014-05-30. Actress and LGBT activist Laverne Cox talks to TIME about acceptance of transgender people and awareness of discrimination and civil rights issues_  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent Aug 15, 2015 7:34 PM UTC  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent Aug 15, 2015 7:34 PM UTC H&M’s sister store, & Other Stories, launched an ad campaign featuring transgender models on Friday. & Other Stories joins other stores and brands like Barneys New York and Make Up For Ever in creating ads that include a more diverse range of models, including transgender ones, in hopes of broadening the standards of beauty and gender identity. The forward-thinking brand not only featured models Valentijn De Hingh and Hari Nefstylist, who are both transgender, they also hired crew members who identify as transgender—photographer Amos Mac, stylist Love Bailey and makeup artist Nina Poon—to work behind the camera on the shoot. > [](https://twitter.com/mashable/status/632238097091141632) “The fashion world is embracing transgender models and we think that’s great,” & Other Stories’ creative director Sara Hildén Bengtson said in a [press release](http://press.stories.com/content/storiespress/en/toolbar/account/login.html?resource=%2Fcontent%2Fstoriespress%2Fen%2Fhome.html&$$login$$=%24%24login%24%24). “But we couldn’t help to ask ourselves how the traditional fashion gaze can change if we keep the same normative crew behind the camera. So we invited five amazing creatives, all transgender, to make our latest story.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3999546/other-stories-transgender-models/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3999546/other-stories-transgender-models/"},"headline":"H&M Sister Store Features Transgender Models in Ad Campaign","datePublished":"2015-08-15T19:34:34.000Z","dateModified":"2026-08-04T08:05:50.292Z","description":"& Other Stories also hired a transgender crew for the shoot","url":"https://time.com/3999546/other-stories-transgender-models/","keywords":["Living","beauty","fashion","Transgender"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Eliana Dockterman","jobTitle":"Correspondent","url":"https://time.com/author/eliana-dockterman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3999546/other-stories-transgender-models/","name":"H&M Sister Store Features Transgender Models in Ad Campaign"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Behind the Scenes of Laverne Cox's TIME Cover Shoot","description":"Actress and LGBT activist Laverne Cox talks to TIME about acceptance of transgender people and awareness of discrimination and civil rights issues","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/16Vyqo82/poster.jpg?width=720","uploadDate":"2014-05-30T20:44:41.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/16Vyqo82.m3u8","embedUrl":"https://time.com/3999546/other-stories-transgender-models/","duration":"PT1M40S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3999546/other-stories-transgender-models/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```