--- title: H&M Sister Store & Other Stories Features Transgender Models description: & Other Stories also hired a transgender crew for the shoot canonical: https://time.com/3999546/other-stories-transgender-models/ author: Eliana Dockterman article:opinion: false article:content_tier: free article:published_time: 2015-08-15T19:34:34.000Z article:modified_time: 2026-08-04T08:05:50.292Z og:title: H&M Sister Store Features Transgender Models in Ad Campaign og:description: & Other Stories also hired a transgender crew for the shoot og:url: https://time.com/3999546/other-stories-transgender-models/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: H&M Sister Store Features Transgender Models in Ad Campaign twitter:description: & Other Stories also hired a transgender crew for the shoot twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # H&M Sister Store Features Transgender Models in Ad Campaign > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=e96637e2-d7ef-44f9-b5c2-cf16b1a8446a&cr=time-nl-network-2026q3-v1) ## Video: Behind the Scenes of Laverne Cox's TIME Cover Shoot [Watch (HLS stream): Behind the Scenes of Laverne Cox's TIME Cover Shoot](https://cdn.jwplayer.com/manifests/16Vyqo82.m3u8) (1:40)  _Published 2014-05-30. Actress and LGBT activist Laverne Cox talks to TIME about acceptance of transgender people and awareness of discrimination and civil rights issues_  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent Aug 15, 2015 7:34 PM UTC  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent Aug 15, 2015 7:34 PM UTC H&M’s sister store, & Other Stories, launched an ad campaign featuring transgender models on Friday. & Other Stories joins other stores and brands like Barneys New York and Make Up For Ever in creating ads that include a more diverse range of models, including transgender ones, in hopes of broadening the standards of beauty and gender identity. The forward-thinking brand not only featured models Valentijn De Hingh and Hari Nefstylist, who are both transgender, they also hired crew members who identify as transgender—photographer Amos Mac, stylist Love Bailey and makeup artist Nina Poon—to work behind the camera on the shoot. > [](https://twitter.com/mashable/status/632238097091141632) “The fashion world is embracing transgender models and we think that’s great,” & Other Stories’ creative director Sara Hildén Bengtson said in a [press release](http://press.stories.com/content/storiespress/en/toolbar/account/login.html?resource=%2Fcontent%2Fstoriespress%2Fen%2Fhome.html&$$login$$=%24%24login%24%24). “But we couldn’t help to ask ourselves how the traditional fashion gaze can change if we keep the same normative crew behind the camera. So we invited five amazing creatives, all transgender, to make our latest story.” ## Transcript [ MUSIC ] A lot of it is just about listening to transgender people and taking the lead from trans folks. The reality is that I don't represent. Resent the entirety of the trans community, there's multiple experiences and multiple relationships to one's identity. And so it's really about listening to individuals in terms of how they define themselves and describe themselves, and taking them at their word. Be willing to let go of what, preconceptions we might have about people who are different from for us and taking people on their own terms. [ MUSIC ]. When we look at the discrimination that transgender people face, there, there tends to be inner sections of race and class. The homicide rate for example in the LGBQT communities is highest amount trans women, and then we look at transwomen who are being victims of violence, most is trans women of color. So there's something about race intersecting with the gender issues that we have to look at if we're really interested in ending violence against trans women, for example. And trans people in general. If you wanna improve the unemployment rate in the trans community, if you wanna stop the bullying of LGBTQU. We also have to look at race, and, and I think. The trans movement and LGBT movement in general really has to be a social justice movement where we look at issues of race and class and, and, and just, you know, phobia in general. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3999546/other-stories-transgender-models/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3999546/other-stories-transgender-models/"},"headline":"H&M Sister Store Features Transgender Models in Ad Campaign","datePublished":"2015-08-15T19:34:34.000Z","dateModified":"2026-08-04T08:05:50.292Z","description":"& Other Stories also hired a transgender crew for the shoot","url":"https://time.com/3999546/other-stories-transgender-models/","keywords":["Living","beauty","fashion","Transgender"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Eliana Dockterman","jobTitle":"Correspondent","url":"https://time.com/author/eliana-dockterman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3999546/other-stories-transgender-models/","name":"H&M Sister Store Features Transgender Models in Ad Campaign"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Behind the Scenes of Laverne Cox's TIME Cover Shoot","description":"Actress and LGBT activist Laverne Cox talks to TIME about acceptance of transgender people and awareness of discrimination and civil rights issues","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/16Vyqo82/poster.jpg?width=720","uploadDate":"2014-05-30T20:44:41.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/16Vyqo82.m3u8","embedUrl":"https://time.com/3999546/other-stories-transgender-models/","duration":"PT1M40S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3999546/other-stories-transgender-models/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```