--- description: Luxury design company Brikk unveiled on Thursday a new iPhone product line in anticipation of Apple's annual iPhone reveal in September. title: This is What a $200,000 iPhone Looks Like image: https://static.time.com/v3/assets/bltea6093859af6183b/blt117026144819cedf/69885f1be53aba62624df0fc/web_angled-gold-omni-5-5-plus-copy.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # See What $200,000 iPhones Look Like by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close Aug 13, 2015 5:45 PM CUT  The most expensive device in Brikk's new line is the Lux iPhone 6s Plus Yellow Gold Diamonds Omni - White 128GB, retailing at $199,995, with 24-karat gold and up to 50 carats of diamonds. Yellow gold can be swapped for pink gold or platinum. The device also comes in black. The most expensive device in Brikk's new line is the Lux iPhone 6s Plus Yellow Gold Diamonds Omni - White 128GB, retailing at $199,995, with 24-karat gold and up to 50 carats of diamonds. Yellow gold can be swapped for pink gold or platinum. The device also comes in black.Brikk by [TIME Staff](/author/time-staff/) ## TIME Staff Update your preferences in [Account Settings](/account/preferences/) Close Aug 13, 2015 5:45 PM CUT Luxury design company Brikk, known for its exorbitantly bejeweled Apple devices, launched on Thursday a gold-plated, diamond-studded [iPhone 6s](http://fortune.com/2015/08/10/iphone-6s-bend-case/ "undefined") line in anticipation of Apple’s ritual unveiling of a new iPhone each September. Brikk’s iPhone 6s devices — that’s what the tech world expects Apple to name its next iPhone — range $7,995 to $199,995, and are available now for pre-order with an expected shipping date of 3-4 weeks after Apple’s official iPhone 6s release.  The most expensive device in Brikk's new line is the Lux iPhone 6s Plus Yellow Gold Diamonds Omni - White 128GB, retailing at $199,995, with 24-karat gold and up to 50 carats of diamonds. Yellow gold can be swapped for pink gold or platinum. The device also comes in black. Brikk  The Lux iPhone 6s with a large diamond logo — hand-polished and set with a microscope — come in platinum, yellow gold and pink gold. The 4.7" screen versions retail at $11,895 for yellow and pink gold, and $12,295 for platinum. Brikk  The cheapest device in Brikk's new line is the Lux iPhone 6s Pink Gold with a 4.7" screen, which costs $7,995\. The yellow gold version at the same price is also available. Brikk  A model gazes sadly at the Lux iPhone 6s in 24-karat yellow gold, the diamond-less and cheapest option among the 5.5"-screen devices ($8,995). Brikk  A gold-plated model shows off an iPhone 6s with Brikk's diamond-studded heptagon logo. Brikk  A model sees her own reflection in the Lux iPhone 6s Plus Diamonds Large in 24-karat yellow gold ($10,895). Brikk ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3996130/iphone-6s-brikk/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3996130/iphone-6s-brikk/"},"headline":"See What $200,000 iPhones Look Like","datePublished":"2015-08-13T17:45:24.000Z","dateModified":"2026-05-11T04:44:31.211Z","description":"They're plated in gold and encrusted with 50 carats of white diamonds","url":"https://time.com/3996130/iphone-6s-brikk/","keywords":["Tech","Apple","Smartphones","iPhone","photography"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt117026144819cedf/69885f1be53aba62624df0fc/web_angled-gold-omni-5-5-plus-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"TIME Staff","jobTitle":null,"url":"https://time.com/author/time-staff/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt117026144819cedf/69885f1be53aba62624df0fc/web_angled-gold-omni-5-5-plus-copy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"WEB_Angled-Gold-Omni-5.5-Plus-copy","caption":"The most expensive device in Brikk's new line is the Lux iPhone 6s Plus Yellow Gold Diamonds Omni - White 128GB, retailing at $199,995, with 24-karat gold and up to 50 carats of diamonds. Yellow gold can be swapped for pink gold or platinum. The device also comes in black.","creditText":"Brikk","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3996130/iphone-6s-brikk/","name":"See What $200,000 iPhones Look Like"}}]}] ```