--- title: KFC China Selling Rose Flavored Chicken on Pink Bun description: Along with something called the "black diamond bacon spicy chicken leg burger" canonical: https://time.com/3993920/kfc-china-pink-buns/ author: Samantha Grossman article:opinion: false article:content_tier: free article:published_time: 2015-08-12T15:07:59.000Z article:modified_time: 2026-08-04T07:48:14.555Z og:title: KFC China Is Now Selling Rose-Flavored Chicken on a Pink Bun og:description: Along with something called the "black diamond bacon spicy chicken leg burger" og:url: https://time.com/3993920/kfc-china-pink-buns/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt928a358f10e85ad8/69885ed2196cf40c2e037818/screen-shot-2015-08-12-at-10-03-28-am.png?branch=production&width=792&quality=75&auto=webp&crop=16:9 og:image:width: 792 og:image:height: 446 og:image:alt: Screen Shot 2015-08-12 at 10.03.28 AM og:type: article twitter:card: summary_large_image twitter:title: KFC China Is Now Selling Rose-Flavored Chicken on a Pink Bun twitter:description: Along with something called the "black diamond bacon spicy chicken leg burger" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt928a358f10e85ad8/69885ed2196cf40c2e037818/screen-shot-2015-08-12-at-10-03-28-am.png?branch=production&width=792&quality=75&auto=webp&crop=16:9 ---  # KFC Is Now Selling Rose-Flavored Chicken on a Bright Pink Bun in China > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=836e3810-4b3c-42d5-b520-a23c17f82d31&cr=time-nl-brief-2026q3-v1) ## Video: 5 Crazy Junk Food Combos [Watch (HLS stream): 5 Crazy Junk Food Combos](https://cdn.jwplayer.com/manifests/wogLxXmg.m3u8) (1:22)  _Published 2014-07-21. 5 Crazy Junk Food Combos_ by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Aug 12, 2015 3:07 PM UTC  KFC by [Samantha Grossman](https://time.com/author/samantha-grossman/) ## Samantha Grossman Aug 12, 2015 3:07 PM UTC KFC’s sales have been [plummeting](http://www.businessinsider.com/kfc-is-hoping-pink-burgers-will-drive-sales-in-china-2015-8) in China for the past few years, so the chain has come up with a solution to save the company: bright pink burgers. The new pink sandwich is called the Rose Cheese Roasted Chicken Burger, _Kotaku_ [reports ](http://kotaku.com/kfcs-pink-burgers-dont-look-tasty-1723318684)via _The Nanfang._ KFC China’s other new item is called the Black Diamond Bacon Spicy Chicken Burger, which, as you can see, comes on a black bun. A few people have already tried these odd new menu items. The pink burger doesn’t appear to be quite as bright as advertised, but it’s definitely pink nonetheless: Customers seem to be pretty confused about it: > [](https://twitter.com/ctwtn/status/630750378246688769) Then here’s a look at the two new chicken burgers, side by side: Probably not worth a trip to China, but we have to admit we’re curious about what rose-flavored chicken tastes like. ## Transcript [ MUSIC ] The daily marketing is part of the party. In fact the markets just an annex to the kitchen. It looks like you're really enjoying that Skippy peanut butter sandwich. Tastes great. [ MUSIC ] Through an aerosol inhaler called a medahaler through which the minute particles of the drug are sprayed and reach right down into the lungs. [ MUSIC ] Ooh. Oh. Oh. 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