--- title: IBM Is Making a Massive Change Thanks to Apple description: This would've looked crazy ten years ago. canonical: https://time.com/3985508/ibm-apple-macbooks/ author: TIME article:opinion: false article:content_tier: free article:published_time: 2015-08-05T14:38:03.000Z article:modified_time: 2026-04-13T08:06:16.606Z article:section: Business og:title: IBM Is Making a Massive Change Thanks to Apple og:description: This would've looked crazy ten years ago og:url: https://time.com/3985508/ibm-apple-macbooks/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt694c9355f8ef0946/69885df6e53aba28cd4deefb/gettyimages-140706886-1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: The logo of IBM is seen at their booth p og:type: article twitter:card: summary_large_image twitter:title: IBM Is Making a Massive Change Thanks to Apple twitter:description: This would've looked crazy ten years ago twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt694c9355f8ef0946/69885df6e53aba28cd4deefb/gettyimages-140706886-1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # IBM Is Making a Massive Change Thanks to Apple by [Laura Lorenzetti / Fortune](/author/fortune/) ## Laura Lorenzetti / Fortune Aug 5, 2015 2:38 PM CUT  The logo of IBM is seen at their booth prior to the opening of the CeBIT IT fair on March 5, 2012 in Hanover, central Germany. The logo of IBM is seen at their booth prior to the opening of the CeBIT IT fair on March 5, 2012 in Hanover, central Germany.Odd Andersen—AFP/Getty Images by [Laura Lorenzetti / Fortune](/author/fortune/) ## Laura Lorenzetti / Fortune Aug 5, 2015 2:38 PM CUT Instead of viewing Apple as a bitter rival as it had for years, [Big Blue](http://fortune.com/2015/04/20/ibm-cloud-computing-earnings/ "undefined") is adopting the company as a vital partner. IBM is on track to become one of the world’s largest corporate users of Apple’s MacBooks after first offering the hardware in May, [the Wall Street _Journal_](http://www.wsj.com/articles/ibm-apples-rival-turned-partner-plans-to-help-other-companies-adopt-macs-1438765914 "undefined") reports. And now, IBM is launching a new service that will help other corporations make the same leap from Windows. The new service takes the lessons IBM just gleaned from implementing more than 110,000 Apple devices, including iPads, MacBooks and iPhones, across its own company, helping corporate clients make the same kind of wide-reaching tech turnover. IBM’s new knowledge wasn’t just guess-and-check implementation. It learned directly from the source, sending one of its vice presidents for a weeklong immersion into Apple’s methods of distributing its tech internally. “We each have our strengths,” Fletcher Previn, IBM’s vice president of Workplace as a Service, told the _Journal_. “Apple is great at the experience and making some of the best devices in the world but we know what a lot of large enterprises need.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3985508/ibm-apple-macbooks/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3985508/ibm-apple-macbooks/"},"headline":"IBM Is Making a Massive Change Thanks to Apple","datePublished":"2015-08-05T14:38:03.000Z","dateModified":"2026-04-13T08:06:16.606Z","description":"This would've looked crazy ten years ago.","url":"https://time.com/3985508/ibm-apple-macbooks/","keywords":["Apple","Tech","IBM","pubdesk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt694c9355f8ef0946/69885df6e53aba28cd4deefb/gettyimages-140706886-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Laura Lorenzetti / Fortune"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt694c9355f8ef0946/69885df6e53aba28cd4deefb/gettyimages-140706886-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"The logo of IBM is seen at their booth p","caption":"The logo of IBM is seen at their booth p","creditText":"Odd Andersen—AFP/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/apple/","name":"Apple"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3985508/ibm-apple-macbooks/","name":"IBM Is Making a Massive Change Thanks to Apple"}}]}] ```