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title: Why I&#x27;m Not Celebrating World Breastfeeding Week
description: The moralization of infant feeding is not good for mothers or babies
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author: Dr. Amy Tuteur
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article:modified_time: 2026-08-04T07:58:17.500Z
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og:description: The moralization of infant feeding is not good for mothers or babies
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blte8757c12a14ee406/69885dd60a4a22ece59c5759/baby-bottles.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Why I'm Not Celebrating World Breastfeeding Week

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> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=4b009f5b-36db-4961-a3e4-f40ba804fe75&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% |
| Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% |
| Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% |

Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
*   All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=4b009f5b-36db-4961-a3e4-f40ba804fe75&cr=time-nl-network-2026q3-v1).
*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=4b009f5b-36db-4961-a3e4-f40ba804fe75&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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<!-- video src="https://cdn.jwplayer.com/manifests/4oCau3Jn.m3u8" -->
## Video: The History of Birth Control

[Watch (HLS stream): The History of Birth Control](https://cdn.jwplayer.com/manifests/4oCau3Jn.m3u8) (3:12)

![The History of Birth Control](https://cdn.jwplayer.com/v2/media/4oCau3Jn/poster.jpg?width=720)

_Published 2015-01-22. For as long as men and women have been having children, they’ve been trying to figure out how not to. Artifacts dating back to ancient times have shown that contraceptives have been used for thousands of years._


by 

[Dr. Amy Tuteur](https://time.com/author/dr-amy-tuteur/)


## Dr. Amy Tuteur


Aug 4, 2015 6:36 PM UTC

![Baby's bottles](https://static.time.com/v3/assets/bltea6093859af6183b/blte8757c12a14ee406/69885dd60a4a22ece59c5759/baby-bottles.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Baby's bottle

Baby's bottleGetty Images (1); Illustration by Mia Tramz for TIME

by 

[Dr. Amy Tuteur](https://time.com/author/dr-amy-tuteur/)


## Dr. Amy Tuteur


Aug 4, 2015 6:36 PM UTC

It’s World Breastfeeding Week, but I’m not celebrating.

It’s not because I don’t understand the benefits of breastfeeding; I’m an obstetrician.

And it’s not sour grapes; I breastfed four children and I enjoyed it.

I’m not celebrating because my email inbox is filled with tales of anguish from women who feel guilty because they tried to breastfeed and were not successful. These women are tormented even when their babies are thriving on formula. Why? Because it has been drilled into them that “breast is best,” and, therefore, they are harming their beloved babies by formula feeding.

In industrialized countries in 2015 the “bressure” to breastfeed is extraordinary, despite the fact that the benefits are trivial, a few less colds and diarrheal illnesses across the population in the first year of life. Research on other potential benefits of breastfeeding is weak, conflicted and plagued by confounding variables.

Why are we celebrating World Breastfeeding Week in the U.S? It’s not to educate women since everyone knows that breastfeeding has benefits. It can’t be to improve public health since [wide swings in breastfeeding rates in the 20th Century](http://www.skepticalob.com/2015/02/3-graphs-every-formula-feeding-mother-needs-to-see.html) (from initiation rates over 70% down to 20% and back up above 75%) have had no impact on infant mortality rates, life expectancy or IQ.

It appears that we are celebrating World Breastfeeding Week in the US to extol mothers who breastfeed and to shame those who don’t.

How did we get to this point?

The vision of the World Alliance for Breastfeeding Advocacy (WABA), the sponsor of World Breastfeeding Week is “[a world where breastfeeding is the cultural norm](http://waba.org.my/aboutus.htm).”


In other words, WABA hopes for a world where breastfeeding is not the personal choice of the woman who owns the breasts in question but a moral imperative.

That is a disturbingly familiar formulation. It echoes “a world where marriage of a man and woman is the cultural norm” and “promoting a culture of life,” statements that reflect the desire of a portion of the population to substitute their personal beliefs for the beliefs of the individuals who are affected.

Wait! Isn’t breastfeeding natural?

Sure, but while it is natural for women to bear children; the idea that all women _should_ have children is a cultural norm, a norm that is harmful for women who don’t want children.

Similarly, it is natural for women to breastfeed; but the idea that all women _should_ breastfeed whether they want to or not and whether their babies are thriving or not is a cultural norm, a norm that is harmful for many women and babies.


Wait! Isn’t breast milk the perfect food?

Not exactly.

There are three characteristics that a perfect infant food must have:

1. It should contain all the nutrients and other factors that an infant needs.

1. It must be available in sufficient quantity to promote vigorous growth of the infant.

1. The infant must be able to access it easily.

Any food that does not meet all three criteria cannot, under any circumstances, be a perfect food for that child. Breast milk may be the perfect food for some infants, but it is highly imperfect for many others.

Up to 5% of mothers cannot produce enough breast milk to fully meet a baby’s needs. No biological process is guaranteed to work perfectly. If established pregnancies have a 20% miscarriage rate, it is hardly surprising that breastfeeding has a failure rate of only a fraction of that amount. When mothers do not produce enough milk to meet a baby’s needs, the baby may stop growing or even lose weight.


Many babies are not capable of efficiently extracting milk from the breast. Some babies just can’t do it for anatomical reasons, or because of weak muscle tone, or because they simply never get the hang of it. It is a serious problem that can, in severe cases, lead to dehydration and death.

The truth is that breastfeeding is only one of _two_ excellent ways to nourish a baby. Formula is as safe as houses and just as much of a lifesaver. Indeed, many women who choose to formula feed _are_ doing the best for their babies.

I’d happily celebrate World Infant Feeding Week. For some babies that would mean breastfeeding, for others formula feeding. But I can’t celebrate anything that lauds some mothers while shaming others.

We should not be celebrating the moralization of infant feeding. It’s not good for mothers and it’s certainly not good for babies.

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