--- description: Watch his performance go up in flames—literally title: The Weeknd Is Ready For His Close-Up With 'Can't Feel My Face' image: https://static.time.com/v3/assets/bltea6093859af6183b/blte0bf977be9c2fc72/6988538ce20a87aac0a8bbd9/apple-wwdc-theweeknd.png?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Entertainment](/section/entertainment/) ## Entertainment Update your preferences in [Account Settings](/account/preferences/) Close # The Weeknd Is Ready For His Close-Up in 'Can't Feel My Face' Video  by [Nolan Feeney](/author/nolan-feeney/)  ## Nolan Feeney Update your preferences in [Account Settings](/account/preferences/) Close Jul 28, 2015 5:46 PM CUT  Apple  by [Nolan Feeney](/author/nolan-feeney/)  ## Nolan Feeney Update your preferences in [Account Settings](/account/preferences/) Close Jul 28, 2015 5:46 PM CUT Abel Tesfaye, better known as The Weeknd, used to eschew media attention, keeping his identity anonymous and refusing to do interviews as he peddled his brand of dark, scandalous R&B. But between last fall’s Ariana Grande collaboration “Love Me Harder,” his _Fifty Shades of Grey_ soundtrack contribution “Earned It” and his upcoming album _Beauty Behind the Madness_, he’s on his way to becoming one of the biggest male pop stars in an era dominated by divas. That’s especially clear in the video for his new Max Martin-produced single “Can’t Feel My Face,” which shines the spotlight on Tesfaye as he delivers a (literally) explosive performance of the [second-hottest song in the country](http://www.billboard.com/charts/hot-100 "undefined") right now. Watch the full clip [over at Apple Music](https://itunes.apple.com/us/post/idsa.b768245e-3541-11e5-b8fd-c99c3ceb311f "undefined"). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3975209/the-weeknd-cant-feel-my-face-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3975209/the-weeknd-cant-feel-my-face-video/"},"headline":"The Weeknd Is Ready For His Close-Up in 'Can't Feel My Face' Video","datePublished":"2015-07-28T17:46:16.000Z","dateModified":"2026-02-22T09:39:53.466Z","description":"Watch his performance go up in flames—literally","url":"https://time.com/3975209/the-weeknd-cant-feel-my-face-video/","keywords":["Music","the weeknd"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blte0bf977be9c2fc72/6988538ce20a87aac0a8bbd9/apple-wwdc-theweeknd.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Nolan Feeney","jobTitle":null,"url":"https://time.com/author/nolan-feeney/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blte0bf977be9c2fc72/6988538ce20a87aac0a8bbd9/apple-wwdc-theweeknd.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"apple-wwdc-theweeknd","caption":"","creditText":"Apple","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3975209/the-weeknd-cant-feel-my-face-video/","name":"The Weeknd Is Ready For His Close-Up in 'Can't Feel My Face' Video"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"What Makes a Song the Song of the Summer?","description":"Ohio band Walk the Moon discusses their hit","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/kIjiAFOH/poster.jpg?width=720","uploadDate":"2015-06-25T10:46:48.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/kIjiAFOH.m3u8","embedUrl":"https://time.com/3975209/the-weeknd-cant-feel-my-face-video/","duration":"PT4M8S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3975209/the-weeknd-cant-feel-my-face-video/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```