--- description: On your cellphone, at least title: YouTube Is About to Look Very Different image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9f056292642d6af0/6987ec2de53aba3e3e4db6e9/youtube1.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # YouTube Is About to Look Very Different by [Victor Luckerson](/author/victor-luckerson/) ## Victor Luckerson Update your preferences in [Account Settings](/account/preferences/) Close Jul 24, 2015 2:54 PM CUT  An employee holding recording equipment walks past Google Inc.'s YouTube logo displayed at the company's YouTube Space studio in Tokyo, Japan, on March 30, 2013. An employee holding recording equipment walks past Google Inc.'s YouTube logo displayed at the company's YouTube Space studio in Tokyo, Japan, on March 30, 2013.Kiyoshi Ota—Bloomberg/Getty Images by [Victor Luckerson](/author/victor-luckerson/) ## Victor Luckerson Update your preferences in [Account Settings](/account/preferences/) Close Jul 24, 2015 2:54 PM CUT The horror of watching a vertical YouTube video on your cellphone marred by enormous black borders will [soon be behind us](http://money.cnn.com/2015/07/23/media/youtube-app-redesign/ "undefined"). The video site announced Thursday that its redesigned mobile app features a vertical video mode that will better display such content, CNN Money reports. Vertical videos have long been the scourge of the Internet, but they better fit the aspect ratio of smartphones and have become popular among young users thanks to Snapchat, which encourages them. In addition to improving video playback, the new app features a subscriptions tab that allows users to see a stream of new videos from channels they follow, as well as improved editing tools for shooting video directly within the app. The updated app is available now on Android and coming soon to iOS. More than half of YouTube’s views now come from mobile devices. The Google-owned brand, which is facing ever-increasing pressure from competitors like Facebook, also revealed that its total watch time is up 60% year-over-year. \[[_CNN Money_](http://money.cnn.com/2015/07/23/media/youtube-app-redesign/ "undefined")\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3971087/youtube-app-vertical-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3971087/youtube-app-vertical-video/"},"headline":"YouTube Is About to Look Very Different","datePublished":"2015-07-24T14:54:59.000Z","dateModified":"2026-04-13T08:06:09.330Z","description":"On your cellphone, at least","url":"https://time.com/3971087/youtube-app-vertical-video/","keywords":["Tech","apps","snapchat","facebook","YouTube","Mobile"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9f056292642d6af0/6987ec2de53aba3e3e4db6e9/youtube1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Victor Luckerson","jobTitle":null,"url":"https://time.com/author/victor-luckerson/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9f056292642d6af0/6987ec2de53aba3e3e4db6e9/youtube1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Google Holds Event For Creators At YouTube Tokyo Space","caption":"Google Holds Event For Creators At YouTube Tokyo Space","creditText":"Kiyoshi Ota—Bloomberg/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3971087/youtube-app-vertical-video/","name":"YouTube Is About to Look Very Different"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"TIME Explains: The Deep Web","description":"The FBI takedown of the online market Silk Road reveals the challenges of regulating the Deep Web. 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