The biggest movie in India now has the biggest poster. Baahubali: The Beginning broke the opening weekend box office record in India two weeks ago with $25.6 million. To market it, distributor Global United Media decided to break another record: world’s biggest movie poster.
According to Guinness World Records, the poster has an area of 4,793.65 square meters, or 51,598.4 square feet. It trumpets the movie’s star, Telugu actor Prabhas, as well as the name of the director, acclaimed blockbuster-maker S. S. Rajamouli.
The movie’s story, drawn from Indian mythology, is about two brothers warring for control of an ancient kingdom. It’s one of the most ambitious Indian productions ever, with a 380-day shooting schedule over three years and 2,000 stuntmen. It’s also arguably the most expensive Indian movie ever made; the movie and its sequel have a combined budget of $40 million. In addition to the opening weekend record in India, Baahubali also broke the record for an Indian movie in the U.S., with 4.4 million.
More Must-Reads From TIME
- Jane Fonda Champions Climate Action for Every Generation
- Biden’s Campaign Is In Trouble. Will the Turnaround Plan Work?
- Why We're Spending So Much Money Now
- The Financial Influencers Women Actually Want to Listen To
- Breaker Sunny Choi Is Heading to Paris
- Why TV Can’t Stop Making Silly Shows About Lady Journalists
- The Case for Wearing Shoes in the House
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com