--- title: Hulu Exploring Ad-free Option description: It wants to compete with Netflix. canonical: https://time.com/3962751/hulu-ad-free/ author: Benjamin Snyder/Fortune article:opinion: false article:content_tier: free article:published_time: 2015-07-17T15:53:54.000Z article:modified_time: 2026-04-13T08:06:04.727Z article:section: Entertainment og:title: Hulu Might Be Introducing An Ad-free Option og:description: You'll be able to binge on Seinfeld, uninterrupted. og:url: https://time.com/3962751/hulu-ad-free/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt902ff57ee49616dd/69885b672dce01d2979e4aed/1280-hulu.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: 2015 Hulu Upfront Presentation og:type: article twitter:card: summary_large_image twitter:title: Hulu Might Be Introducing An Ad-free Option twitter:description: You'll be able to binge on Seinfeld, uninterrupted. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt902ff57ee49616dd/69885b672dce01d2979e4aed/1280-hulu.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Hulu Might Be Introducing An Ad-free Option ## Video: 5 Reasons TV's Top Shows Are So Addictive [Watch (HLS stream): 5 Reasons TV's Top Shows Are So Addictive](https://cdn.jwplayer.com/manifests/2RqNgPrk.m3u8) (2:16)  _Published 2014-01-16. Here's a look at how our favorite TV shows—from "Game of Thrones" to "Scandal" and "Breaking Bad"—keep us coming back for more._ by [Benjamin Snyder/Fortune](https://time.com/author/benjamin-snyderfortune/) ## Benjamin Snyder/Fortune Jul 17, 2015 3:53 PM UTC  Jerry Seinfeld speaks onstage at the 2015 Hulu Upfront Presentation at Hammerstein Ballroom on April 29, 2015 in New York City. Jerry Seinfeld speaks onstage at the 2015 Hulu Upfront Presentation at Hammerstein Ballroom on April 29, 2015 in New York City.Craig Barritt—2015 Getty Images by [Benjamin Snyder/Fortune](https://time.com/author/benjamin-snyderfortune/) ## Benjamin Snyder/Fortune Jul 17, 2015 3:53 PM UTC Hulu users who hate watching ads, you may be in luck. The streaming service may soon unveil a version that gets rid of advertisements. The catch: It’s for a price. _The Wall Street Journal_ [reported](http://www.wsj.com/articles/hulu-explores-adding-ad-free-option-to-its-service-1437103682) that the new feature may be planned for as early as this fall, with it costing anywhere from $12 to $14 per month. The move comes as Hulu is attempting to become more competitive with Netflix, which currently enjoys the lion’s share of the television streaming market. The option apparently has a codename of its own, “NOAH,” which stands for “No Ads Hulu, according to the publication, citing people familiar with the matter. The number of Hulu subscribers pales in comparison to Netflix. The service, which is owned in part by Disney, 21st Century Fox, and Comcast, said it has about 9 million subscribers to Netflix’s 65 million. Meanwhile, Hulu may generate anywhere from $1.5 billion to $1.7 billion in revenue in 2015\. Last year, Netflix garnered $5.5 billion, according to the newspaper. Hulu did, however, make waves earlier this year when it [announced](http://fortune.com/2015/04/29/hulu-seinfeld-streaming-deal/) it would start streaming all Seinfeld episodes. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3962751/hulu-ad-free/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3962751/hulu-ad-free/"},"headline":"Hulu Might Be Introducing An Ad-free Option","datePublished":"2015-07-17T15:53:54.000Z","dateModified":"2026-04-13T08:06:04.727Z","description":"You'll be able to binge on Seinfeld, uninterrupted.","url":"https://time.com/3962751/hulu-ad-free/","keywords":["Hulu","Tech","Television","Netflix","Advertising","Seinfeld","entertainment","Ads","streaming","pubdesk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt902ff57ee49616dd/69885b672dce01d2979e4aed/1280-hulu.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Benjamin Snyder/Fortune","jobTitle":null,"url":"https://time.com/author/benjamin-snyderfortune/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt902ff57ee49616dd/69885b672dce01d2979e4aed/1280-hulu.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"2015 Hulu Upfront Presentation","caption":"2015 Hulu Upfront Presentation","creditText":"Craig Barritt—2015 Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/entertainment/","name":"Entertainment"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/hulu/","name":"Hulu"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3962751/hulu-ad-free/","name":"Hulu Might Be Introducing An Ad-free Option"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"5 Reasons TV's Top Shows Are So Addictive","description":"Here's a look at how our favorite TV shows—from \"Game of Thrones\" to \"Scandal\" and \"Breaking Bad\"—keep us coming back for more.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/2RqNgPrk/poster.jpg?width=720","uploadDate":"2014-01-16T20:47:22.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/2RqNgPrk.m3u8","embedUrl":"https://time.com/3962751/hulu-ad-free/","duration":"PT2M16S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3962751/hulu-ad-free/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```