--- title: Career Advice: You Can't Lead if No One Wants to Follow description: Being a leader is about inspiring people canonical: https://time.com/3956131/leader-followership/ author: TIME article:opinion: true article:content_tier: free article:published_time: 2015-07-13T20:02:58.000Z article:modified_time: 2026-02-22T09:12:36.091Z article:section: Ideas og:title: You Can't Lead if No One Wants to Follow og:description: Being a leader is about inspiring people og:url: https://time.com/3956131/leader-followership/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd65d237e1a998a84/698786ea06f2c13555334c6e/roger-ferguson.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: TIME Summit On Higher Education og:type: article twitter:card: summary_large_image twitter:title: You Can't Lead if No One Wants to Follow twitter:description: Being a leader is about inspiring people twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd65d237e1a998a84/698786ea06f2c13555334c6e/roger-ferguson.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # You Can't Lead if No One Wants to Follow > Sponsored content. 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In the Loop is TIME's AI newsletter, built on original reporting and access to the people building and governing AI. It publishes Tuesdays and Fridays and is free at time.com/newsletters. #### Who writes TIME's In the Loop? Harry Booth, a tech reporter at TIME, writes In the Loop. #### Is In the Loop free? Yes. In the Loop is free at time.com/newsletters. by [Roger W. Ferguson, Jr. / LinkedIn](https://time.com/author/linkedin/) ## Roger W. Ferguson, Jr. / LinkedIn Contributor Jul 13, 2015 8:02 PM UTC  President and CEO of TIAA-CREF Roger W. Ferguson, Jr speaks during the TIME Summit On Higher Education on Oct. 18, 2012 in New York City. President and CEO of TIAA-CREF Roger W. Ferguson, Jr speaks during the TIME Summit On Higher Education on Oct. 18, 2012 in New York City. Jemal Countess—Getty Images by [Roger W. Ferguson, Jr. / LinkedIn](https://time.com/author/linkedin/) ## Roger W. Ferguson, Jr. / LinkedIn Contributor Jul 13, 2015 8:02 PM UTC _LinkedIn Influencer_ [_Roger W. Ferguson, Jr._](https://www.linkedin.com/profile/view?id=367178519&authType=name&authToken=Ba-S&trk=pulse-det-athr%5Fprof-art%5Fhdr) _originally published this post on LinkedIn._ [_Follow_](https://www.linkedin.com/profile/view?id=367178519&authType=name&authToken=Ba-S&trk=pulse-det-athr%5Fprof-art%5Fhdr) _Roger on LinkedIn._ A recent Amazon.com search turned up more than 140,000 books on the topic of leadership. It seems there is an endless amount to say about this important topic. But the main thing you need to know is that leadership is really all about “followership,” or getting others to **_want_** to follow you. To put it another way: you can’t be out in front leading the parade unless there are people willing to line up and march behind you. Followership is not conferred by a title, and it cannot be forced. Rather, it’s about **_inspiring_**people, and I believe there are four characteristics of leaders who do this well. **Expertise:** You must have the right degree of expertise about your organization and the issues it is confronting, or you will never have credibility. You don’t see many amateurs among the ranks of leaders, because people want leaders who base their decisions on more than just gut reactions. That said, there are different kinds of expertise. Whether you are an engineer, teacher, or chef, you need a deep, rock-solid understanding of your discipline. But you should also develop a broader expertise — on the organization in which you’re working and on your industry or sector as a whole. You need that big-picture perspective to earn followership beyond just your functional area. **Appeal:** George Clooney-style charisma is nice, but that’s not what I’m talking about here. I’m referring to the kind of appeal that stems from attributes associated with strong leadership, namely, the ability to: * Make the big decisions. * Effectively communicate those decisions and articulate the thinking behind them. * Think both tactically and strategically. * See the big picture — the “forest for the trees.” **Empathy:** Effective leaders recognize that people have lives outside of work and sometimes need support and flexibility to balance competing demands and responsibilities. If you have an employee whose 3-year-old has strep throat or whose mother is experiencing dementia, you should take the time to understand his or her needs and support that employee in finding solutions. If you treat people with empathy, they may very well follow you to the ends of the earth; if you don’t, they will never line up behind you in the first place. **Fortitude:** Effective leaders are the calm in the storm during the bad times, and they stay grounded in the midst of the good times. They are the shock absorbers of their organizations, tempering both the highs and the lows. Leaders with fortitude also know how to take criticism with a grain of salt. And let’s face it; there’s **_always_** criticism. But they won’t let it to keep them from taking action, nor will they allow it to cloud their vision or sour their optimism. Those four characteristics may sound pretty simple, but if being a good leader were simple, there wouldn’t be so many books on the subject. The abundance of advice may seem overwhelming at times, but if you keep your focus where it belongs — on being the kind of leader who is worthy of followership — you can’t go wrong. _LinkedIn Influencer_ [_Roger W. Ferguson, Jr._](https://www.linkedin.com/pub/roger-w-ferguson-jr/a2/b73/69b?trk=pulse-det-athr%5Fprof-art%5Fhdr)_, President and CEO of TIAA-CREF, originally published this post on_ [_LinkedIn_](https://www.linkedin.com/pulse/how-i-lead-you-cant-one-wants-follow-roger-w-ferguson-jr-?trk=prof-post)_._ [_Follow_](https://www.linkedin.com/pub/roger-w-ferguson-jr/a2/b73/69b?trk=pulse-det-athr%5Fprof-art%5Fhdr) _Roger on LinkedIn._ ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/3956131/leader-followership/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3956131/leader-followership/"},"headline":"You Can't Lead if No One Wants to Follow","datePublished":"2015-07-13T20:02:58.000Z","dateModified":"2026-02-22T09:12:36.091Z","description":"Being a leader is about inspiring people","url":"https://time.com/3956131/leader-followership/","keywords":["Business topic","Leadership"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd65d237e1a998a84/698786ea06f2c13555334c6e/roger-ferguson.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Roger W. 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