--- title: Facebook In Talks With Recording Companies Over Music Videos — Report description: It's taking another shot at YouTube. canonical: https://time.com/3954037/facebook-youtube-music-vidoes/ author: Benjamin Snyder/Fortune article:opinion: false article:content_tier: free article:published_time: 2015-07-10T19:01:11.000Z article:modified_time: 2026-04-13T08:05:58.503Z article:section: Business og:title: Facebook Goes Up Against YouTube With Music Licensing Talks og:description: It's taking another shot at YouTube. og:url: https://time.com/3954037/facebook-youtube-music-vidoes/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt615017631fe7063e/69885a7c3c1639cc33458c95/gettyimages-473860648.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Social Media Illustrations og:type: article twitter:card: summary_large_image twitter:title: Facebook Goes Up Against YouTube With Music Licensing Talks twitter:description: It's taking another shot at YouTube. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt615017631fe7063e/69885a7c3c1639cc33458c95/gettyimages-473860648.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Watch Out, YouTube! Facebook Wants Your Video Dollars by [Benjamin Snyder/Fortune](/author/benjamin-snyderfortune/) ## Benjamin Snyder/Fortune Jul 10, 2015 7:01 PM CUT  Privacy setting shortcuts are displayed on Apple Inc. iPhone 6 smartphone screen as a FaceBook Inc. logo is seen in this arranged photograph taken in London, U.K., on Friday, May, 15, 2015\. Facebook reached a deal with New York Times Co. and eight other media outlets to post stories directly to the social network's mobile news feeds, as publishers strive for new ways to expand their reach. Photographer: Chris Ratcliffe/Bloomberg via Getty Images Privacy setting shortcuts are displayed on Apple Inc. iPhone 6 smartphone screen as a FaceBook Inc. logo is seen in this arranged photograph taken in London, U.K., on Friday, May, 15, 2015\. Facebook reached a deal with New York Times Co. and eight other media outlets to post stories directly to the social network's mobile news feeds, as publishers strive for new ways to expand their reach. Photographer: Chris Ratcliffe/Bloomberg via Getty ImagesBloomberg—Bloomberg via Getty Images by [Benjamin Snyder/Fortune](/author/benjamin-snyderfortune/) ## Benjamin Snyder/Fortune Jul 10, 2015 7:01 PM CUT Facebook has its sights set on YouTube once again as it seeks to grab a slice of the music video business, _The New York Times_ [reports](http://www.nytimes.com/2015/07/10/business/media/facebook-said-to-seek-music-video-licensing-deals.html "undefined"), citing people familiar with the talks. The social media giant has reportedly been in discussion with major record companies to get the licensing deals required to post music videos on users’ news feeds, the publication reported. If the deal moves forward, Facebook users can expect to see music videos handpicked by the music companies as they browse through posts from friends and family. Facebook would then monitor how the music videos perform, while sharing ad revenue with the music companies. Plus, Facebook is apparently offering more money than YouTube does in its revenue-sharing model. The move by Facebook comes as the social media site has ramped up its video offerings in recent weeks. For instance, the company added [new options for marketers](http://fortune.com/2015/07/01/facebook-video-ad/ "undefined") using video in July in another bid to take on YouTube, which is owned by Google. For more on Facebook’s video plans, check out this [_Fortune_ feature](http://fortune.com/2015/04/22/facebook-video-big-on-growth-little-on-details/ "undefined") from April. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3954037/facebook-youtube-music-vidoes/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3954037/facebook-youtube-music-vidoes/"},"headline":"Watch Out, YouTube! 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