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# This Guy's Lightbulb Is Really Broken and He Has the Video to Prove It

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<!-- video src="https://cdn.jwplayer.com/manifests/vgQtqA8c.m3u8" -->
## Video: 5 Elements of A Viral Video

[Watch (HLS stream): 5 Elements of A Viral Video](https://cdn.jwplayer.com/manifests/vgQtqA8c.m3u8) (1:31)

![5 Elements of A Viral Video](https://cdn.jwplayer.com/v2/media/vgQtqA8c/poster.jpg?width=720)

_Published 2015-06-22. 5 Elements of A Viral Video_


by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Jul 9, 2015 6:19 PM UTC

by 

[Melissa Locker](https://time.com/author/melissa-locker/)


## Melissa Locker


Jul 9, 2015 6:19 PM UTC

It’s a sad tale: A man bought a lightbulb, only to have it break. He notified the manufacturer’s customer service department and that’s when things went downhill. According to YouTube user [Eran C. Galili](https://www.youtube.com/channel/UCyKXg1GftNkXz4GHeaqDYOg), “My LIFX bulb stopped working, and as part of customer support, LIFX suggested that I send a ‘video that confirms the issue.'”

While most consumers faced with this Kafkaesque task would likely give up and buy something else, Galili went big in the hopes of getting compensated. He created a compelling video of lightbulb-fueled drama complete with spaghetti western soundtrack and post-film credits. No word on whether Galili was able to get his money back for the bulb, but at least he has a film career to fall back on.

\*\*An earlier version of this article misstated the name of the YouTube channel. It’s Eran C. Galili, not Eric C. Galili


## Transcript

[ NOISE ] What makes a video go viral? Here's our guess. Mishka, I love you. [ NOISE ] Number one, cute animals. [ LAUGH ] Charlie, Charlie bit me. [ MUSIC ] [ FOREIGN ] [ MUSIC ] [ UNKNOWN ], we're going to Disneyland. Oh, my god. Number two, cute kids. [ MUSIC ] [ MUSIC ] [ MUSIC ] Number 3, remixes. [ MUSIC ] Whoa, oh my God, oh my God. [ LAUGH ] Oh my God. Whoo. Number four, spontaneity. Look at all those Number five. Cute kids and cute animals. Put this all together and it will certainly end up on your Facebook feed. [ MUSIC ]

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