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Amazon’s New Prime Day Will Be a Massive ‘Global Shopping Event’

Amazon is turning 20 next week, and to celebrate the online retail site is launching Prime Day, a global shopping extravaganza for Prime members.

The company has whet the appetite of shoppers around the world by announcing that on July 15 there will be “a global shopping event, with more deals than Black Friday” — th e biggest shopping day of the year that happens after Thanksgiving. Much like Black Friday, deals will start at midnight, and new discounts will be offered as often as every 10 minutes, Amazon said in a statement. The event will be open to Prime members in the U.S., the U.K., Spain, Japan, Italy, Germany, France, Canada, and Austria.

Not a Prime member? Clearly, this is the time Amazon wants to woo you into the fold, and a 30-day free trial of Prime has been offered: “If you’re not already a Prime member, you’ll want to join so you don’t miss out on one of the biggest deals extravaganzas in the world,” said Greg Greeley, vice president of Amazon Prime.

Getting shoppers to become Prime members is a push that has yielded benefits for the company. A recent ComScore report revealed that “Prime members make twice as many purchases as nonmembers, and they spend 40% more per transaction.” Last week, the company expanded its one-hour delivery service Prime Now to parts of central London, marking the company's first expansion of its speedy service outside of the U.S.

See the Factories Where Amazon Can Move 426 Items a Second

Employees collect merchandise ordered by customers for shipment from the Amazon.com distribution center in Phoenix, Arizona, Nov. 26, 2012.
Employees collect merchandise ordered by customers for shipment from the Amazon.com distribution center in Phoenix, Arizona, Nov. 26, 2012.David Paul Morris—Bloomberg/Getty Images
Employees collect merchandise ordered by customers for shipment from the Amazon.com distribution center in Phoenix, Arizona, Nov. 26, 2012.
A worker collects order items at the Fulfilment Centre for online retail giant Amazon in Peterborough, central England, on Nov. 28, 2013.
Merchandise sits on shelves before shipment at the Amazon.com Inc. distribution center in Phoenix, Arizona, Nov. 26, 2012.
An employee packs merchandise for shipment at the Amazon.com Inc. fulfillment center in Phoenix, Arizona, Dec. 2, 2013.
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Packages sit in regional delivery dividers ahead of distribution at the Amazon.co.uk Marston Gate 'Fulfillment Center,' the U.K. site of Amazon.com Inc. in Ridgmont, United Kingdom, Dec. 3, 2012.
Employees collect merchandise ordered by customers for shipment from the Amazon.com distribution center in Phoenix, Ariz
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David Paul Morris—Bloomberg/Getty Images
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