--- ---  # New Bubble Wrap Has Bubbles You Can't Pop  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Jul 2, 2015 4:23 PM UTC  bubble wrap bubble wrapGetty Images  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Jul 2, 2015 4:23 PM UTC The [_Wall Street Journal_ reports](http://www.wsj.com/articles/revamped-bubble-wrap-loses-its-pop-1435689665) that Sealed Air, the original seller of bubble wrap, is rolling out new version of bubble wrap with bubbles that do not pop and that takes up less space in online retailers’ storage centers. [According to the article,](http://www.wsj.com/articles/revamped-bubble-wrap-loses-its-pop-1435689665) “Traditional Bubble Wrap ships in giant, pre-inflated rolls, taking up precious room in delivery trucks and on customers’ warehouse floors. One roll of the new iBubble Wrap uses roughly one-fiftieth as much space before it’s inflated.” Talk about sucking the air out of a room, right? Sealed Air Bubble Wrap Will Have Bubbles That Dont Pop ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3944742/bubble-wrap-pop/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3944742/bubble-wrap-pop/"},"headline":"New Bubble Wrap Has Bubbles You Can't Pop","datePublished":"2015-07-02T16:23:58.000Z","dateModified":"2026-04-13T07:21:44.456Z","description":"Bad news for people who find it cathartic to pop the stuff","url":"https://time.com/3944742/bubble-wrap-pop/","keywords":["Newsfeed","Business topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt08d0ff2cda0a8dfb/698859815f570f14fab1c4be/gettyimages-172965719.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. Waxman","jobTitle":"Staff Writer","url":"https://time.com/author/olivia-b-waxman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt08d0ff2cda0a8dfb/698859815f570f14fab1c4be/gettyimages-172965719.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"172965719","caption":"172965719","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3944742/bubble-wrap-pop/","name":"New Bubble Wrap Has Bubbles You Can't Pop"}}]}] ```