By Olivia B. Waxman
July 2, 2015

The Wall Street Journal reports that Sealed Air, the original seller of bubble wrap, is rolling out new version of bubble wrap with bubbles that do not pop and that takes up less space in online retailers’ storage centers.

According to the article, “Traditional Bubble Wrap ships in giant, pre-inflated rolls, taking up precious room in delivery trucks and on customers’ warehouse floors. One roll of the new iBubble Wrap uses roughly one-fiftieth as much space before it’s inflated.”

Talk about sucking the air out of a room, right?

 

Write to Olivia B. Waxman at olivia.waxman@time.com.

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