--- title: Sealed Air Bubble Wrap Will Have Bubbles That Dont Pop description: New bubble wrap by Sealed Air will have bubbles that do not pop canonical: https://time.com/3944742/bubble-wrap-pop/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2015-07-02T16:23:58.000Z article:modified_time: 2026-04-13T07:21:44.456Z og:title: Sealed Air Bubble Wrap Will Have Bubbles That Dont Pop og:description: New bubble wrap by Sealed Air will have bubbles that do not pop og:url: https://time.com/3944742/bubble-wrap-pop/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt08d0ff2cda0a8dfb/698859815f570f14fab1c4be/gettyimages-172965719.jpg?branch=production&width=726&quality=75&auto=webp&crop=16:9 og:image:width: 726 og:image:height: 408 og:image:alt: 172965719 og:type: article twitter:card: summary_large_image twitter:title: Sealed Air Bubble Wrap Will Have Bubbles That Dont Pop twitter:description: New bubble wrap by Sealed Air will have bubbles that do not pop twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt08d0ff2cda0a8dfb/698859815f570f14fab1c4be/gettyimages-172965719.jpg?branch=production&width=726&quality=75&auto=webp&crop=16:9 ---  # New Bubble Wrap Has Bubbles You Can't Pop > Sponsored content. 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Waxman Staff Writer Jul 2, 2015 4:23 PM UTC The [_Wall Street Journal_ reports](http://www.wsj.com/articles/revamped-bubble-wrap-loses-its-pop-1435689665) that Sealed Air, the original seller of bubble wrap, is rolling out new version of bubble wrap with bubbles that do not pop and that takes up less space in online retailers’ storage centers. [According to the article,](http://www.wsj.com/articles/revamped-bubble-wrap-loses-its-pop-1435689665) “Traditional Bubble Wrap ships in giant, pre-inflated rolls, taking up precious room in delivery trucks and on customers’ warehouse floors. One roll of the new iBubble Wrap uses roughly one-fiftieth as much space before it’s inflated.” Talk about sucking the air out of a room, right? ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3944742/bubble-wrap-pop/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3944742/bubble-wrap-pop/"},"headline":"New Bubble Wrap Has Bubbles You Can't Pop","datePublished":"2015-07-02T16:23:58.000Z","dateModified":"2026-04-13T07:21:44.456Z","description":"Bad news for people who find it cathartic to pop the stuff","url":"https://time.com/3944742/bubble-wrap-pop/","keywords":["Newsfeed","Business topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt08d0ff2cda0a8dfb/698859815f570f14fab1c4be/gettyimages-172965719.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. 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