Watch Hannibal Buress’s Ridiculously Terrible Shark Week Promo

The hilarious beacon of human perfection known as Hannibal Buress stopped by Conan Wednesday night, where he revealed that he’ll be using Discover Channel’s Shark Week to promote his new show, Why? With Hannibal Buress.

Buress explains to Conan that he’s really trying to “get the shark audience. They’re very passionate.” He then was kind enough to share one of his pre-recorded advertisements, which is probably the worst advertisement of all time, featuring the worst shark costume of all time.

“It was deliberate, Conan, to have a horrible shark costume,” Buress explains, “because I don’t want to have a fancy shark costume because I want people to be able to relate to me.”

He further clarifies this concept: “It’s like millionaires that drive Priuses. Because that’s a garbage car.”

Read next: The People and Animals With the Best Shark Costumes for Shark Week