--- title: Chris Christie Teases Campaign Launch With Video description: New Jersey Gov. Chris Christie teased his presidential campaign launch with a video seeking to show a softer side of his outspoken persona. canonical: https://time.com/3939400/chris-christie-campaign-launch-video/ author: Zeke Miller article:opinion: false article:content_tier: free article:published_time: 2015-06-28T23:43:50.000Z article:modified_time: 2026-08-19T07:47:14.836Z article:section: Politics og:title: Chris Christie Teases Campaign Launch With Video og:description: He's seeking to show a softer side to his persona. og:url: https://time.com/3939400/chris-christie-campaign-launch-video/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2bdae1a381722887/698858cf3c1639f61b4589a8/chris-christie-campaign-launch-teaser.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 og:image:width: 594 og:image:height: 334 og:image:alt: New Jersey Governor Chris Christie speaks during the "Road to Majority" conference June 19, 2015 in Washington, DC. og:type: article twitter:card: summary_large_image twitter:title: Chris Christie Teases Campaign Launch With Video twitter:description: He's seeking to show a softer side to his persona. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2bdae1a381722887/698858cf3c1639f61b4589a8/chris-christie-campaign-launch-teaser.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 ---  # Chris Christie Teases Campaign Launch > Sponsored content. 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Brief is TIME's Washington newsletter, written by senior correspondent Philip Elliott. It explains the politics, personalities and power dynamics behind the headlines, three times a week. It reaches 85,000 subscribers with a 37.0% open rate as of August 2026. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. by [Zeke Miller](https://time.com/author/zeke-j-miller/) ## Zeke Miller Jun 28, 2015 11:43 PM UTC  New Jersey Governor Chris Christie speaks during the "Road to Majority" conference June 19, 2015 in Washington, DC. New Jersey Governor Chris Christie speaks during the "Road to Majority" conference June 19, 2015 in Washington, DC. Alex Wong—Getty Images by [Zeke Miller](https://time.com/author/zeke-j-miller/) ## Zeke Miller Jun 28, 2015 11:43 PM UTC New Jersey Gov. Chris Christie released a video Sunday evening previewing his formal presidential announcement highlighting his commitment to “telling it like it is.” The video seeks to cast Christie’s famously outspoken persona in a softer light, featuring the presidential candidate re-telling a familiar story from before his mother’s death. “There’s nothing left unsaid between us,” he says, quoting her at a New Hampshire town hall. “You better tell them exactly what you’re thinking and exactly what you’re feeling,” Christie continues. “And when you ask about my moral compass, that’s it. That’s it.” Christie, whose poll numbers have cratered at home and nationally following the politically motivated closures of lanes to the George Washington Bridge by former aides in 2013 and an ongoing fiscal crisis, is betting his political future on his unfiltered style and substance resonating with voters. His campaign’s strategy is New Hampshire-or-bust, seeking to follow the path of Sen. John McCain’s 2000 and 2008 bids. But the “Straight Talk Express” [is a lot more crowded this cycle](http://time.com/3934812/straight-talk-candidates/), with more candidates seeking to appeal to voters by showing a willingness to stand up to the party base. Leaving no doubt about the nature of Christie’s announcement Tuesday at his former high school in Livingston, New Jersey, the video is paid for by “Chris Christie for President, Inc.” **Read Next:** [_The Straight Talk Express Gets a Few More Passengers_](http://time.com/3934812/straight-talk-candidates/) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3939400/chris-christie-campaign-launch-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3939400/chris-christie-campaign-launch-video/"},"headline":"Chris Christie Teases Campaign Launch","datePublished":"2015-06-28T23:43:50.000Z","dateModified":"2026-08-19T07:47:14.836Z","description":"He's seeking to show a softer side","url":"https://time.com/3939400/chris-christie-campaign-launch-video/","keywords":["Chris Christie","2016 Election","2016 Campaign"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2bdae1a381722887/698858cf3c1639f61b4589a8/chris-christie-campaign-launch-teaser.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Zeke Miller","jobTitle":null,"url":"https://time.com/author/zeke-j-miller/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2bdae1a381722887/698858cf3c1639f61b4589a8/chris-christie-campaign-launch-teaser.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"New Jersey Governor Chris Christie speaks during the \"Road to Majority\" conference June 19, 2015 in Washington, DC.","caption":"New Jersey Governor Chris Christie speaks during the \"Road to Majority\" conference June 19, 2015 in Washington, DC.","creditText":"Alex Wong—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/chris-christie/","name":"Chris Christie"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3939400/chris-christie-campaign-launch-video/","name":"Chris Christie Teases Campaign Launch"}}]}] ```