New Jersey Governor Chris Christie speaks during the "Road to Majority" conference June 19, 2015 in Washington, DC.
Alex Wong—Getty Images
By Zeke J Miller
June 28, 2015

New Jersey Gov. Chris Christie released a video Sunday evening previewing his formal presidential announcement highlighting his commitment to “telling it like it is.”

The video seeks to cast Christie’s famously outspoken persona in a softer light, featuring the presidential candidate re-telling a familiar story from before his mother’s death. “There’s nothing left unsaid between us,” he says, quoting her at a New Hampshire town hall.

“You better tell them exactly what you’re thinking and exactly what you’re feeling,” Christie continues. “And when you ask about my moral compass, that’s it. That’s it.”

Christie, whose poll numbers have cratered at home and nationally following the politically motivated closures of lanes to the George Washington Bridge by former aides in 2013 and an ongoing fiscal crisis, is betting his political future on his unfiltered style and substance resonating with voters. His campaign’s strategy is New Hampshire-or-bust, seeking to follow the path of Sen. John McCain’s 2000 and 2008 bids.

But the “Straight Talk Express” is a lot more crowded this cycle, with more candidates seeking to appeal to voters by showing a willingness to stand up to the party base.

Leaving no doubt about the nature of Christie’s announcement Tuesday at his former high school in Livingston, New Jersey, the video is paid for by “Chris Christie for President, Inc.”

Read Next: The Straight Talk Express Gets a Few More Passengers

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