--- title: Urban Outfitters: New Hashtag Mocks Chain's High Prices for Odd Items description: A new hashtag, #UrbanOutfittersbelike, is going viral on Twitter mocking the retail chain Urban Outfitters' expensive price tags for strange or otherwise inexpensive items. canonical: https://time.com/3938945/urban-outfitters-hashtag/ author: Alexandra Sifferlin article:opinion: false article:content_tier: free article:published_time: 2015-06-27T13:57:32.000Z article:modified_time: 2026-08-04T07:48:22.420Z og:title: Urban Outfitters Is Getting Mocked on Social Media for High Prices og:description: #UrbanOutfittersbelike is going viral og:url: https://time.com/3938945/urban-outfitters-hashtag/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Urban Outfitters Is Getting Mocked on Social Media for High Prices twitter:description: #UrbanOutfittersbelike is going viral twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Urban Outfitters Is Getting Mocked on Social Media for High Prices ## Video: Urban Outfitters Pulls Bloodied Kent State Sweatshirt [Watch (HLS stream): Urban Outfitters Pulls Bloodied Kent State Sweatshirt](https://cdn.jwplayer.com/manifests/YDd3LEuv.m3u8) (1:31)  _Published 2014-09-15. The clothing store finds itself in controversy once again after online shoppers pointed out a tasteless sweatshirt referencing Kent State's 1970 shootings._ by [Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/) ## Alexandra Sifferlin Jun 27, 2015 1:57 PM UTC by [Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/) ## Alexandra Sifferlin Jun 27, 2015 1:57 PM UTC A new hashtag, [#UrbanOutfittersbelike](https://twitter.com/hashtag/UrbanOutfittersBeLike?src=hash), is going viral on Twitter mocking the retail chain Urban Outfitters for charging high price tags for strange or otherwise inexpensive items. [According to CNNMoney](http://money.cnn.com/2015/06/26/news/companies/urbanoutfittersbelike-trending-twitter/), the hashtag appeared to start after a user tweeted a picture of pricey hair bands. > [](https://twitter.com/wholeyattamoney/status/614175542447730688) Soon, #UrbanOutfittersbelike was spreading, with people tweeting photos of objects with hefty price tags. > [](https://twitter.com/BienSur%5FJeTaime/status/614204261098848256) > [](https://twitter.com/gniWrelyT/status/614775534669692928) > [](https://twitter.com/vashquiat/status/614446814532620288) Urban Outfitters did not immediately respond to requests for comment. But who _wouldn’t_ want this [$55 pizza pool float](http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=36580017&category=A-POOLPARTY)? ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3938945/urban-outfitters-hashtag/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3938945/urban-outfitters-hashtag/"},"headline":"Urban Outfitters Is Getting Mocked on Social Media for High Prices","datePublished":"2015-06-27T13:57:32.000Z","dateModified":"2026-08-04T07:48:22.420Z","description":"#UrbanOutfittersbelike is going viral","url":"https://time.com/3938945/urban-outfitters-hashtag/","keywords":["Newsfeed","viral","hashtag"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Alexandra Sifferlin","jobTitle":null,"url":"https://time.com/author/alexandra-sifferlin/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3938945/urban-outfitters-hashtag/","name":"Urban Outfitters Is Getting Mocked on Social Media for High Prices"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Urban Outfitters Pulls Bloodied Kent State Sweatshirt","description":"The clothing store finds itself in controversy once again after online shoppers pointed out a tasteless sweatshirt referencing Kent State's 1970 shootings.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/YDd3LEuv/poster.jpg?width=720","uploadDate":"2014-09-15T22:34:00.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/YDd3LEuv.m3u8","embedUrl":"https://time.com/3938945/urban-outfitters-hashtag/","duration":"PT1M31S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3938945/urban-outfitters-hashtag/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```