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---
title: Urban Outfitters: New Hashtag Mocks Chain&#x27;s High Prices for Odd Items
description: A new hashtag, #UrbanOutfittersbelike, is going viral on Twitter mocking the retail chain Urban Outfitters&#x27; expensive price tags for strange or otherwise inexpensive items.
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# Urban Outfitters Is Getting Mocked on Social Media for High Prices

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<!-- video src="https://cdn.jwplayer.com/manifests/YDd3LEuv.m3u8" -->
## Video: Urban Outfitters Pulls Bloodied Kent State Sweatshirt

[Watch (HLS stream): Urban Outfitters Pulls Bloodied Kent State Sweatshirt](https://cdn.jwplayer.com/manifests/YDd3LEuv.m3u8) (1:31)

![Urban Outfitters Pulls Bloodied Kent State Sweatshirt](https://cdn.jwplayer.com/v2/media/YDd3LEuv/poster.jpg?width=720)

_Published 2014-09-15. The clothing store finds itself in controversy once again after online shoppers pointed out a tasteless sweatshirt referencing Kent State's 1970 shootings._


by 

[Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/)


## Alexandra Sifferlin


Jun 27, 2015 1:57 PM UTC

by 

[Alexandra Sifferlin](https://time.com/author/alexandra-sifferlin/)


## Alexandra Sifferlin


Jun 27, 2015 1:57 PM UTC

A new hashtag, [#UrbanOutfittersbelike](https://twitter.com/hashtag/UrbanOutfittersBeLike?src=hash), is going viral on Twitter mocking the retail chain Urban Outfitters for charging high price tags for strange or otherwise inexpensive items.

[According to CNNMoney](http://money.cnn.com/2015/06/26/news/companies/urbanoutfittersbelike-trending-twitter/), the hashtag appeared to start after a user tweeted a picture of pricey hair bands.

> [](https://twitter.com/wholeyattamoney/status/614175542447730688)

Soon, #UrbanOutfittersbelike was spreading, with people tweeting photos of objects with hefty price tags.

> [](https://twitter.com/BienSur%5FJeTaime/status/614204261098848256)

> [](https://twitter.com/gniWrelyT/status/614775534669692928)

> [](https://twitter.com/vashquiat/status/614446814532620288)


Urban Outfitters did not immediately respond to requests for comment. But who _wouldn’t_ want this [$55 pizza pool float](http://www.urbanoutfitters.com/urban/catalog/productdetail.jsp?id=36580017&category=A-POOLPARTY)?

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