Ben & Jerry’s, a longstanding corporate champion of gay rights, is celebrating the Supreme Court’s ruling legalizing gay marriage throughout the U.S. by renaming one of its ice cream flavors. During the summer the chain will rename its Chocolate Chip Cookie Dough ice cream to “I Dough, I Dough” at participating stores. Proceeds from the ice cream sales will go to the Human Rights Campaign, a nonprofit that advocates for LGBT rights.
This is not the first time Ben & Jerry’s has been a vocal supporter of gay rights. In 1989 the company was the first major employer in Vermont to offer health insurance to same-sex partners of employees. More recently Ben & Jerry’s joined a petition of major businesses asking the Supreme Court to strike down same-sex marriage bans across the U.S.