--- title: Why Politics Trump Is Ruining Things for TV Trump description: Donald Trump the Presidential candidate could be a disaster for Donald Trump the entertainer. canonical: https://time.com/3937403/donald-trump-president-univision-apprentice/ author: James Poniewozik article:opinion: false article:content_tier: free article:published_time: 2015-06-26T13:59:15.000Z article:modified_time: 2026-05-11T05:02:47.602Z article:section: Entertainment og:title: Why Politics Trump Is Ruining Things for TV Trump og:description: Donald Trump the Presidential candidate could be a disaster for Donald Trump the entertainer. og:url: https://time.com/3937403/donald-trump-president-univision-apprentice/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt26c9d252e1113b79/698858820a4a2216b79c4e80/donald-trump2.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Donald Trump og:type: article twitter:card: summary_large_image twitter:title: Why Politics Trump Is Ruining Things for TV Trump twitter:description: Donald Trump the Presidential candidate could be a disaster for Donald Trump the entertainer. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt26c9d252e1113b79/698858820a4a2216b79c4e80/donald-trump2.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Why Politics Trump Is Ruining Things for TV Trump > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. by [James Poniewozik](https://time.com/author/james-poniewozik/) ## James Poniewozik Jun 26, 2015 1:59 PM UTC  Donald Trump delivers remarks during his announcement that he will be a Republican candidate for president, in New York City on June 16, 2015. Donald Trump delivers remarks during his announcement that he will be a Republican candidate for president, in New York City on June 16, 2015.Richard Drew—AP by [James Poniewozik](https://time.com/author/james-poniewozik/) ## James Poniewozik Jun 26, 2015 1:59 PM UTC There is Politics Donald Trump, and then there is TV Donald Trump. For a long time, it was pretty clear who worked for whom. Politics Trump would grab the occasional headline–tweet something inflammatory, question the President’s birthplace, flirt with running for office–but in the end all he did was generate there’s-no-such-thing-as-bad-publicity for TV Trump, a real estate tycoon who was now largely in the entertainment business. But when TV Trump let Politics Trump off the chain and actually declare a run for the Republican presidential nomination, the balance shifted. Politics Trump became a reality–a crochety, fear-stoking reality raving at a podium about the Chinese and the Mexicans. And he’s starting to create problems for the Trump who pays their bills. Univision, the largest Spanish-language broadcaster and one of the biggest U.S. networks, [severed its relationship](http://www.ew.com/article/2015/06/25/donald-trump-univision-immigration) with the Miss Universe Organization, partly owned by Trump, because of Trump’s argument that illegal immigration from Mexico means that “they’re not sending their best… They’re bringing drugs. They’re bringing crime. They’re rapists.” (“And some, I assume, are good people,” he added. _You’re welcome, Mexico!_) The network will not broadcast the July 12 Miss USA pageant, whose Spanish-language-simulcast cohosts also dropped out in protest. Trump, suddenly encountering the reality that the “Universe” in “Miss Universe” includes, well, the rest of the world, lashed out, threatening a lawsuit and claiming that Univision was acting on the orders of the Mexican government. But that’s not his only TV problem. NBC–which has long had an ignore-it-and-hope-it-goes-away approach to the _Apprentice_ host’s foibles–issued a [rare public repudiation](http://www.ew.com/article/2015/06/25/nbc-donald-trump?hootPostID=30d08cd3f198be8551239e61055efc73): “We do not agree with his positions on a number of issues, including his recent comments on immigration.” (The network didn’t take any action, though it said it will “re-evaluate” _Celebrity Apprentice_, because of equal-time regulations, if it would go into production while Trump is still a candidate.) Maybe nobody else gets to tell Donald J. Trump Jr. what he can and can’t say. But this would normally be about the time that TV Trump would sit Politics Trump down and tell him to pull it together. Plenty of GOP politicians, apparently, would like that too, as they’re beginning to worry about the first primary debates turning into [Thanksgiving dinner with Angry Uncle Donald](http://www.politico.com/story/2015/06/trump-bump-terrifies-gop-119449.html). But in the wood-paneled boardroom beneath Trump’s grand mop of hair, there has evidently been a corporate coup. Politics Trump is running things now, and with some recent polls showing him in second place both [in New Hampshire](http://www.cnn.com/2015/06/25/politics/republicans-new-hampshire-poll/) and [nationally](http://www.foxnews.com/politics/2015/06/24/fox-news-poll-bush-trump-score-post-announcement-bumps/), he probably thinks he’s doing just fine–even if he is going to leave a huge mess for TV Trump after he’s had his fun in the primary. I do not pretend to be able to know why Trump says what he says and does what he does. Maybe, with TV Trump not commanding the ratings he did at _The Apprentice_‘s peak, merely teasing at running for President was not enough this time. Perhaps Trump holds many sincere beliefs, and one of them is even that he will someday be the President. But he is most likely not going to be the President, and the reasons for that explain the difference between TV and politics. Yes, Trump is in the low double digits in some polls, which is a good share in a race with over a dozen contenders. But he also handsomely leads the category of [“would not vote for under any circumstances.”](http://www.wmur.com/politics/wmurcnn-poll-trump-moves-to-within-striking-distance-of-gop-leader-bush/33774690) Politics Trump, in other words, is a niche product. He’s appealing to voters who are cynical about traditional politicians or anxious about them damn furriners. He’s a turnoff to everyone else. In a fragmented TV business, that’s great. If your “Yes” number is high enough, the size of your “No way in hell” number doesn’t much matter. _The Apprentice_ isn’t for everyone. Casinos aren’t for everyone. Beauty pageants aren’t for everyone. But actually winning a primary, and then a general election, means being for enough of everyone to command a healthy plurality, at least as long as we have an Electoral College. Short of a mass-amnesia event, this will not happen for Donald Trump. Being polarizing is good business for reality TV, for Fox News commentators, for the early stages of a primary. It’s the Palin business, basically. But ask Sarah Palin, [recently cut loose by Fox News](http://www.politico.com/story/2015/06/sarah-palin-dumped-by-fox-119357.html): that business does not last forever. Which means that at some point, Politics Trump is going to need TV Trump to fall back on. If he enjoys a brief, early-primary run, declares moral victory and retreats to Twitter and the Boardroom, that may still work out. But we’re looking at the possibility that Politics Trump could do just well enough, just long enough that TV Trump will not be able to go back to show business as usual. ### See the 2016 Candidates Looking Very Presidential  Sen. Ted Cruz is surrounded by stars and stripes at the 2014 Values Voter Summit in Washington, D.C. on September 26, 2014. Mark Peterson—Redux  Hillary Clinton Hillary Clinton gazes pensively into the distance at Iowa Senator Tom Harken'a annual Steak Fry in Indianola, Iowa on September 14, 2014. Brooks Kraft—Corbis for TIME  Jeb Bush Former Florida Gov. Jeb Bush flashes a power watch before giving his keynote address at the National Summit on Education Reform in Washington on Nov. 20, 2014. Susan Walsh—AP  Bernie Sanders waves to supporters after officially announcing his candidacy for the U.S. presidency during an event at Waterfront Park in Burlington, Vermont, on May 26, 2015. Win McNamee—Getty Images  Chris Christie New Jersey Governor Chris Christie strikes a presidential power stance at the ceremony for the opening of the 206 bypass in Hillsborough, New Jersey on October 28, 2013. Mark Peterson—Redux  Former Hewlett-Packard Co Chief Executive Officer Carly Fiorina listens to her introduction from the side of the stage at the Freedom Summit in Des Moines, Iowa on Jan. 24, 2015. Jim Young—Reuters  Rand Paul Sen. Rand Paul works a crowd during a campaign stop on October 24, 2014 in McDonough, Georgia. Jessica McGowan—Getty Images  Rick Perry Texas Gov. Rick Perry looks powerfully patriotic during the National Anthem before an NCAA college football game on Nov. 27, 2014, in College Station, Texas. David J. Phillip—AP  Bobby Jindal Louisiana Gov. Bobby Jindal looks to the future during The Family Leadership Summit on Aug. 9, 2014, in Ames, Iowa. Charlie Neibergall—AP  Martin O'Malley Maryland Governor Martin OíMalley ponders decorating ideas in front of his possible future home on CBS's Face the Nation on Feb. 23, 2014. Chris Usher—AP  Marco Rubio Sen. Marco Rubio looks determined the morning after the State of the Union address in Washington, D.C. on January 29, 2014. Melissa Golden—Redux  Ben CarsonBen Carson at the Conservative Political Action Committee annual conference on March 8, 2014. Susan Walsh—AP  Jim Webb Retiring Sen. Jim Webb imitates the presidential wave during a rally in Virginia Beach, Va. on Sept. 27, 2012. Steve Helber—AP  John Kasich Ohio Gov. John Kasich practices his presidential victory pose at the Ohio Republican Party celebration on Tuesday, Nov. 4, 2014, in Columbus, Ohio. Tony Dejak—AP  Rick Santorum Former Pennsylvania Senator Rick Santorum looks resolute at CPAC, the Conservative Political Action Conference on March 7, 2014. Brooks Kraft—Corbis  Scott Walker Wisconsin Republican Gov. Scott Walker practices the presidential point on March 3, 2014 in Milwaukee. Jeffrey Phelps—AP  Mike Huckabee Former Arkansas Gov. Mike Huckabee fine-tunes his presidential oratory at the Conservative Political Action Committee annual conference in National Harbor, Md. on March 7, 2014. Susan Walsh—AP  Lincoln Chafee, Former Rhode Island Governor, poses for a selfie with a student after announcing he will seek the Democratic nomination for president in Arlington, Va. on June 3, 2015. Jonathan Ernst—Reuters  Lindsey Graham Lindsey Graham announced his plans to join the 2016 presidential race. Alex Wong—Getty Images  George Pataki Former New York governor George Pataki listens to a question at the First in the Nation Republican Leadership Conference in Nashua, New Hampshire, in this April 17, 2015 file photo. 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