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Apple Reverses Policy After Taylor Swift Open Letter

No more bad blood: Apple senior executive Eddy Cue announced on Twitter that Apple Music will pay artists during the service’s free, three-month trial period. The reversal of policy comes one day after Taylor Swift wrote an indictment of Apple Music on Tumblr titled “Dear Apple, Love Taylor.”

“We hear you @taylorswift13 and indie artists,” Cue wrote on Twitter. “Love, Apple.”

On Sunday, Swift called out Apple in a widely circulated post that explained why her latest album, 1989, would not appear on Apple Music when it debuts on June 30.

“I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company,” Swift wrote of the decision to not pay artists during the three-month free trial period (most streaming services offer one month free). “This is not about me. Thankfully I am on my fifth album and can support myself, my band, crew, and entire management team by playing live shows. This is about the new artist or band that has just released their first single and will not be paid for its success. This is about the young songwriter who just got his or her first cut and thought that the royalties from that would get them out of debt. This is about the producer who works tirelessly to innovate and create, just like the innovators and creators at Apple are pioneering in their field… but will not get paid for a quarter of a year’s worth of plays on his or her songs.”

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After Swift’s post went viral, many artists – including Jack Antonoff and Christina Perri – backed the singer’s words.

In an interview with Billboard, Cue said it was Swift’s letter that spurred the company to make its decision. “When I woke up this morning and saw what Taylor had written, it really solidified that we needed a change,” Cue said. “And so that’s why we decide we will now pay artists during the trial period.”

“I am elated and relieved,” Swift wrote on Twitter after the news broke. “Thank you for your words of support today. They listened to us.”

https://twitter.com/taylorswift13/status/612841136311390209

This article originally appeared on EW.com

PHOTOS: See Taylor Swift Over the Years

2006 CMT Music Awards - Arrivals
Taylor Swift arrives at the 2006 CMT Music Awards at the Curb Event Center at Belmont University in Nashville, Tennessee.John Shearer—WireImage/Getty Images
2006 CMT Music Awards - Arrivals
2007 CMT Music Awards - Red Carpet
42nd Annual Academy Of Country Music Awards - Show
2008 ACM New Artists Party For A Cause
Taylor Swift and Michelle Williams Visit MTV's "TRL" - June 16, 2008
The 42nd Annual CMA Awards - Arrivals
CNN Heroes "An All-Star Tribute" 2008
Saturday Night Live
The Brit Awards 2009 - Arrivals
44th Annual Academy Of Country Music Awards All-Star Jam
Taylor Swift in Concert
2009 MTV Video Music Awards - Arrivals
The 43rd Annual CMA Awards - Show
The 52nd Annual GRAMMY Awards - Show
Taylor Swift drops one of her awards dur
Taylor Swift 13 hours on the 13th. & some songs
Grand Ole Opry 85th Birthday Bash
44th Annual CMA Awards - Show
taylor Swift attends the 'Alexander McQu
2012 MTV Video Music Awards - Show
BBC Radio 1 Teen Awards - Show
BBC Radio 1 Teen Awards - Show
Taylor Swift Switches On Westfield London Christmas Lights
26th Annual ARIA Awards 2012 - Arrivals
26th Annual ARIA Awards 2012 - Show
KIIS FM's Jingle Ball 2012 - Night 1 - Show
Taylor Swift At Gillette Stadium
2013 Victoria's Secret Fashion Show - Show
Taylor Swift Lives In Shanghai
2014 American Music Awards - Show
2014 American Music Awards - Roaming Show
The Voice - Season 7
2014 Victoria's Secret Fashion Show - Show
KIIS FM's Jingle Ball 2014  Powered by LINE  - Show
Taylor Swift arrives at the 2006 CMT Music Awards at the Curb Event Center at Belmont University in Nashville, Tennessee
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John Shearer—WireImage/Getty Images
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