Invoking your own name on a song might seem lazy at first, but there’s something a little genius about Madonna’s “Bitch I’m Madonna,” the glitchy, self-referential Rebel Heart stomper whose equally bonkers video just premiered on Tidal and features cameos from Nicki Minaj, Beyoncé, Katy Perry, Miley Cyrus, Kanye West, Diplo, Rita Ora and Chris Rock.
“Bitch I’m Madonna” works because its meaning is ambiguous. Its titular phrase has all the tongue-in-cheek fun of saying you’re #flawless or that you “woke up like this”—we aren’t and we didn’t, really—but it turns Madonna’s icon status into a dizzying dance-floor weapon only she could wield. The ever-changing queen of reinvention has had her identity up for debate on her last few albums, but it’s hard to imagine any other pop act pulling off such a song title. (Except maybe Fifth Harmony in a “Like Mariah”-esque tribute.) And though the video’s guest list and poster have invited some comparisons to Taylor Swift’s celebrity-studded “Bad Blood,” only Madonna can flex enough star power to bring together her A-list competitors (plus Rita Ora) in one place.
“Who do you think you are?” Madonna asks over and over on the song. There’s a million answers, and yet there’s only one: anyone but her.