--- title: Basketball: Nike Swoosh to Appear on NBA Uniforms description: The Nike swoosh will now appear on every NBA uniform. canonical: https://time.com/3917084/nba-nike-uniform-apparel-deal/ author: Eliana Dockterman article:opinion: false article:content_tier: free article:published_time: 2015-06-10T23:52:33.000Z article:modified_time: 2026-02-22T08:06:30.150Z article:section: Sports og:title: Nike Swoosh to Appear on NBA Uniforms og:description: After apparel company signs 8-year deal with NBA og:url: https://time.com/3917084/nba-nike-uniform-apparel-deal/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd80fc6105393ff23/69885411cd1bbad4de6fbc31/nike-logo.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: White Nike Logo on Orange Background og:type: article twitter:card: summary_large_image twitter:title: Nike Swoosh to Appear on NBA Uniforms twitter:description: After apparel company signs 8-year deal with NBA twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd80fc6105393ff23/69885411cd1bbad4de6fbc31/nike-logo.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # Nike Swoosh to Appear on NBA Uniforms  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent Jun 10, 2015 11:52 PM UTC  White Nike Logo on Orange Background White Nike Logo on Orange BackgroundRoberto Machado Noa—Getty Images  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent Jun 10, 2015 11:52 PM UTC The NBA has signed an exclusive eight-year apparel deal with Nike, commissioner Adam Silver [announced](http://news.nike.com/news/nike-inc-to-become-exclusive-oncourt-uniform-and-apparel-provider-of-the-nba-wnba-and-nba-d-league) Wednesday, making Nike the first apparel company allowed to put its logo on NBA uniforms. The brand’s signature swoosh will begin to appear on all uniforms in the 2017-2018 season. “As our exclusive oncourt apparel provider,” Silver said in a statement, “Nike will be instrumental in our collective efforts to grow the game globally while applying the latest in technology to the design of our uniforms and oncourt products.” NBA executives were growing increasingly unhappy with their former apparel provider, Adidas, ESPN [reports](http://espn.go.com/nba/story/%5F/id/13053413/nba-signs-8-year-apparel-deal-nike). The German company focused mainly on the soccer market, and its sleeved NBA jerseys were heavily criticized by American basketball players and fans, [including superstar LeBron James](http://espn.go.com/nba/truehoop/miamiheat/story/%5F/id/10566448/lebron-james-miami-heat-says-sleeved-jersey-partly-blame-night). Adidas, which struck an 11-year deal with the NBA back in 2006, preemptively announced in March that it would not seek to extend its contract. Nike is now the exclusive provider of apparel for both the NBA and NFL; a deal with the latter went into effect in 2012 and extends through 2019. The world’s largest apparel and shoe company, Nike already controls more than 90% of the U.S. basketball shoe market thanks, in part, to endorsement deals with current and former stars like James, Kevin Durant and, of course, Michael Jordan. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3917084/nba-nike-uniform-apparel-deal/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3917084/nba-nike-uniform-apparel-deal/"},"headline":"Nike Swoosh to Appear on NBA Uniforms","datePublished":"2015-06-10T23:52:33.000Z","dateModified":"2026-02-22T08:06:30.150Z","description":"After apparel company signs 8-year deal with NBA","url":"https://time.com/3917084/nba-nike-uniform-apparel-deal/","keywords":["Basketball","NBA"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd80fc6105393ff23/69885411cd1bbad4de6fbc31/nike-logo.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eliana Dockterman","jobTitle":"Correspondent","url":"https://time.com/author/eliana-dockterman/"}],"articleSection":"Sports","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd80fc6105393ff23/69885411cd1bbad4de6fbc31/nike-logo.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"White Nike Logo on Orange Background","caption":"White Nike Logo on Orange Background","creditText":"Roberto Machado Noa—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/sports/","name":"Sports"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/basketball/","name":"Basketball"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3917084/nba-nike-uniform-apparel-deal/","name":"Nike Swoosh to Appear on NBA Uniforms"}}]}] ```