June 26, 2015 8:00 AM EDT
O utside of the Olympics and synchronized swimming competitions, it’s fairly rare to see swimming caps these days. It’s rarer still to see swim caps that give the illusion that the bather has two faces. But these poolside headpieces were all the rage in 1959, when LIFE featured them in a fashion story called “Two-faced Swimmers in Crazy Caps.”
The caps were invented by a Long Island housewife, Betty Geib, to amuse her children. After they flew off the rack at a church bazaar, she started a new business, Betty Darling, selling her wares for $3 to $6. The serpent, kitty and sunflower designs, LIFE assured its readers, “are guaranteed to turn heads.”
Liz Ronk, who edited this gallery, is the Photo Editor for LIFE.com. Follow her on Twitter @lizabethronk .
Models wearing swim caps designed by Betty Geib, a Long Island housewife who originally made them to entertain her children, 1959. Ralph Crane—The LIFE Picture Collection/Getty Images Models wearing swim caps designed by Betty Geib, a Long Island housewife who originally made them to entertain her children, 1959. Ralph Crane—The LIFE Picture Collection/Getty Images Models wearing swim caps designed by Betty Geib, a Long Island housewife who originally made them to entertain her children, 1959. Ralph Crane—The LIFE Picture Collection/Getty Images Models wearing swim caps designed by Betty Geib, a Long Island housewife who originally made them to entertain her children, 1959. Ralph Crane—The LIFE Picture Collection/Getty Images Models wearing swim caps designed by Betty Geib, a Long Island housewife who originally made them to entertain her children, 1959. Ralph Crane—The LIFE Picture Collection/Getty Images Models wearing swim caps designed by Betty Geib, a Long Island housewife who originally made them to entertain her children, 1959. Ralph Crane—The LIFE Picture Collection/Getty Images Models wearing swim caps designed by Betty Geib, a Long Island housewife who originally made them to entertain her children, 1959. Ralph Crane—The LIFE Picture Collection/Getty Images Models wearing swim caps designed by Betty Geib, a Long Island housewife who originally made them to entertain her children, 1959. Ralph Crane—The LIFE Picture Collection/Getty Images Models wearing swim caps designed by Betty Geib, a Long Island housewife who originally made them to entertain her children, 1959. Ralph Crane—The LIFE Picture Collection/Getty Images Models wearing swim caps designed by Betty Geib, a Long Island housewife who originally made them to entertain her children, 1959. Ralph Crane—The LIFE Picture Collection/Getty Images More Must-Reads From TIME Jane Fonda Champions Climate Action for Every Generation Biden’s Campaign Is In Trouble. Will the Turnaround Plan Work? Why We're Spending So Much Money Now The Financial Influencers Women Actually Want to Listen To Breaker Sunny Choi Is Heading to Paris Why TV Can’t Stop Making Silly Shows About Lady Journalists The Case for Wearing Shoes in the House Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time