By Olivia B. Waxman
June 10, 2015

Hillary Clinton, the Democratic frontrunner in the 2016 presidential election, launched an Instagram account Wednesday. Her first post is a photo of red, white and blue pantsuits with the caption “Hard Choices” — which is also the title of her memoir. The former Secretary of State modestly describes herself as a “Doting grandmother, among other things.”

The account already racked up more than 32,000 followers at the time of publication — more than any of the other 2016 candidates with verified accounts on the social network, such as Senator Bernie Sanders (I-VT), Senator Rand Paul (R-KY),Senator Ted Cruz (R-TX), Senator Marco Rubio (R-FL), former Arkansas Governor Mike Huckabee (R), retired neurosurgeon Ben Carson (R).

Having a presence on Instagram is an opportunity to engage with college-aged and 20-something voters, as “53% of young adults ages 18-29 now use the service,” according to Pew Research Center’s Jan. 2015 report on the demographics of social networking platforms. The study also says “women are particularly likely to be on Instagram, along with Hispanics and African-Americans, and those who live in urban or suburban environments.”

Read next: Why We Care What Hillary Clinton Wears

Write to Olivia B. Waxman at olivia.waxman@time.com.

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