--- description: Tech leader says the industry is to blame for not hiring enough women. title: Apple’s CEO Tim Cook: Diversity Is ‘Future of Our Company’ image: https://static.time.com/v3/assets/bltea6093859af6183b/bltce4d7ed97144ccc5/698853625f570fd02eb1bdb2/ap558808593290.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Apple’s CEO Tim Cook: Diversity Is ‘the Future of Our Company’ ## Video: Apple’s Tim Cook Says He’s Proud to Be Gay [Watch (HLS stream): Apple’s Tim Cook Says He’s Proud to Be Gay](https://cdn.jwplayer.com/manifests/5FncSX8n.m3u8) (1:59)  _Published 2014-10-30. Apple CEO Tim Cook, one of the most powerful men in the tech industry, announced he's gay in a Businessweek op-ed piece._ by [John Kell / Fortune](/author/fortune/) ## John Kell / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Jun 8, 2015 1:22 PM CUT  Apple CEO Tim Cook. Apple CEO Tim Cook.Eric Risberg—AP by [John Kell / Fortune](/author/fortune/) ## John Kell / Fortune Update your preferences in [Account Settings](/account/preferences/) Close Jun 8, 2015 1:22 PM CUT Apple’s CEO Tim Cook [doesn’t mince words](http://mashable.com/2015/06/08/tim-cook-apple-diversity-women-future/ "undefined") when asked about the importance of diversity: “I think the most diverse group will produce the best product, I firmly believe that.” In [an interview with Mashable](http://mashable.com/2015/06/08/tim-cook-apple-diversity-women-future/ "undefined") ahead of Apple’s Worldwide Developer Conference (WWDC) Monday, Cook told the website that Apple is a “better company” by being more diverse. He says a lack of diversity in tech isn’t because women don’t want to be involved in the sector. Instead, Cook places the blame on the broader tech community saying generally, “We haven’t done enough to reach out to show young women that it’s cool to do it and how much fun it can be.” Apple is certainly part of the problem. A workforce data report last year showed that just 30% of its global workforce is female. And leadership positions at Apple skew even more white and male than the broader workforce. Cook has in the past said he’s [not satisfied with the numbers](http://fortune.com/2014/08/12/apple-diversity-report/ "undefined"). The gadgets maker is also putting a [little money up](http://fortune.com/2015/03/10/apple-50-million-diversity/ "undefined") to match Cook’s interest in promoting diversity. Apple generated headlines earlier this year when it donated more than $50 million to groups that want to get more women, minorities and veterans working in tech. But let’s not throw Apple a parade just yet. The company [posted a profit](http://www.apple.com/pr/library/2015/04/27Apple-Reports-Record-Second-Quarter-Results.html "undefined") of $13.6 billion in the second quarter alone. **More:** [**Read about Apple in the latest Fortune 500 list**](http://fortune.com/fortune500/apple-5/ "undefined") ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3912342/apple-ceo-diversity/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3912342/apple-ceo-diversity/"},"headline":"Apple’s CEO Tim Cook: Diversity Is ‘the Future of Our Company’","datePublished":"2015-06-08T13:22:03.000Z","dateModified":"2026-04-13T08:05:39.822Z","description":"Tech leader says the industry is to blame for not hiring enough women","url":"https://time.com/3912342/apple-ceo-diversity/","keywords":["Tech","Apple","Technology","Tim cook","Silicon Valley","WWDC"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltce4d7ed97144ccc5/698853625f570fd02eb1bdb2/ap558808593290.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"John Kell / Fortune"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltce4d7ed97144ccc5/698853625f570fd02eb1bdb2/ap558808593290.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Tim Cook","caption":"Tim Cook","creditText":"Eric Risberg—AP","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3912342/apple-ceo-diversity/","name":"Apple’s CEO Tim Cook: Diversity Is ‘the Future of Our Company’"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Apple’s Tim Cook Says He’s Proud to Be Gay","description":"Apple CEO Tim Cook, one of the most powerful men in the tech industry, announced he's gay in a Businessweek op-ed piece.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/5FncSX8n/poster.jpg?width=720","uploadDate":"2014-10-30T13:58:58.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/5FncSX8n.m3u8","embedUrl":"https://time.com/3912342/apple-ceo-diversity/","duration":"PT1M59S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3912342/apple-ceo-diversity/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```