--- title: Beauty: This Is Where People Are Happiest With the Way They Look description: Market research group GfK conducted a global study to find out what people around the world thought about themselves. canonical: https://time.com/3908581/looks-appearance-happy-beauty-country-worldwide-survey-gfk/ author: Helen Regan article:opinion: false article:content_tier: free article:published_time: 2015-06-04T08:49:43.000Z article:modified_time: 2026-04-13T07:20:43.408Z og:title: This Is Where People Are Happiest With the Way They Look og:description: A survey of 27,000 people in 22 countries has come up with the definitive answer og:url: https://time.com/3908581/looks-appearance-happy-beauty-country-worldwide-survey-gfk/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt440f5d59e5dedc66/698852f32dce0185489e405b/meauty-happiness-mexico.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: beauty happiness woman mexico og:type: article twitter:card: summary_large_image twitter:title: This Is Where People Are Happiest With the Way They Look twitter:description: A survey of 27,000 people in 22 countries has come up with the definitive answer twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt440f5d59e5dedc66/698852f32dce0185489e405b/meauty-happiness-mexico.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # This Is the Country Where People Are The Happiest With the Way They Look by [Helen Regan](https://time.com/author/helen-regan/) ## Helen Regan Jun 4, 2015 8:49 AM UTC  Woman sitting on a hamock at a small hotel in the coast of Oaxaca, Mexico. Woman sitting on a hamock at a small hotel in the coast of Oaxaca, Mexico.Getty Images by [Helen Regan](https://time.com/author/helen-regan/) ## Helen Regan Jun 4, 2015 8:49 AM UTC Of all the peoples of the world, Mexicans are the happiest with their appearance. Some 74% of Mexicans say they are “completely satisfied” or “fairly satisfied”with their appearance, according to a [massive](http://www.gfk.com/news-and-events/press-room/press-releases/pages/1-in-10-completely-satisfied-with-their-looks.aspx) study by market research group GfK, which asked more than 27,000 people, aged 15 or over, in 22 countries around the world what they thought of themselves. Turkey (71%) came in second, with Ukraine and Brazil in joint third place (both 65%). Also scoring highly are Spain (64%) and Germany and Argentina (both 62%), and the U.S. (60%). But GfK’s wide-reaching survey also found out that many nationalities aren’t happy with their looks at all. The Japanese are the most unhappy, with 38% of Japanese people saying they are “not at all satisfied” or “not too satisfied,” followed by around 20% of British, Russians and South Koreans. Perhaps breaking a few stereotypes, GfK found that teenagers are only marginally more self-critical than adults, with 16% of 15-19 year-olds being “not too satisfied” with their looks, compared to 13% for 20-59 year olds. Similarly, women were found to be only marginally more critical about themselves than men. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3908581/looks-appearance-happy-beauty-country-worldwide-survey-gfk/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3908581/looks-appearance-happy-beauty-country-worldwide-survey-gfk/"},"headline":"This Is the Country Where People Are The Happiest With the Way They Look","datePublished":"2015-06-04T08:49:43.000Z","dateModified":"2026-04-13T07:20:43.408Z","description":"Mexicans, you're beautiful and you know it","url":"https://time.com/3908581/looks-appearance-happy-beauty-country-worldwide-survey-gfk/","keywords":["Living","Newsfeed","beauty","marketing","Mexico","Research","brazil","Happy","Argentina","International"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt440f5d59e5dedc66/698852f32dce0185489e405b/meauty-happiness-mexico.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Helen Regan","jobTitle":null,"url":"https://time.com/author/helen-regan/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt440f5d59e5dedc66/698852f32dce0185489e405b/meauty-happiness-mexico.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"beauty happiness woman mexico","caption":"beauty happiness woman mexico","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3908581/looks-appearance-happy-beauty-country-worldwide-survey-gfk/","name":"This Is the Country Where People Are The Happiest With the Way They Look"}}]}] ```