--- description: Market research group GfK conducted a global study to find out what people around the world thought about themselves. title: This Is Where People Are Happiest With the Way They Look image: https://static.time.com/v3/assets/bltea6093859af6183b/blt440f5d59e5dedc66/698852f32dce0185489e405b/meauty-happiness-mexico.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Living](/tag/time-section-living/) ## Living Update your preferences in [Account Settings](/account/preferences/) Close # This Is the Country Where People Are The Happiest With the Way They Look by [Helen Regan](/author/helen-regan/) ## Helen Regan Update your preferences in [Account Settings](/account/preferences/) Close Jun 4, 2015 8:49 AM CUT  Woman sitting on a hamock at a small hotel in the coast of Oaxaca, Mexico. Woman sitting on a hamock at a small hotel in the coast of Oaxaca, Mexico.Getty Images by [Helen Regan](/author/helen-regan/) ## Helen Regan Update your preferences in [Account Settings](/account/preferences/) Close Jun 4, 2015 8:49 AM CUT Of all the peoples of the world, Mexicans are the happiest with their appearance. Some 74% of Mexicans say they are “completely satisfied” or “fairly satisfied”with their appearance, according to a [massive](http://www.gfk.com/news-and-events/press-room/press-releases/pages/1-in-10-completely-satisfied-with-their-looks.aspx "undefined") study by market research group GfK, which asked more than 27,000 people, aged 15 or over, in 22 countries around the world what they thought of themselves. Turkey (71%) came in second, with Ukraine and Brazil in joint third place (both 65%). Also scoring highly are Spain (64%) and Germany and Argentina (both 62%), and the U.S. (60%). But GfK’s wide-reaching survey also found out that many nationalities aren’t happy with their looks at all. The Japanese are the most unhappy, with 38% of Japanese people saying they are “not at all satisfied” or “not too satisfied,” followed by around 20% of British, Russians and South Koreans. Perhaps breaking a few stereotypes, GfK found that teenagers are only marginally more self-critical than adults, with 16% of 15-19 year-olds being “not too satisfied” with their looks, compared to 13% for 20-59 year olds. Similarly, women were found to be only marginally more critical about themselves than men. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3908581/looks-appearance-happy-beauty-country-worldwide-survey-gfk/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3908581/looks-appearance-happy-beauty-country-worldwide-survey-gfk/"},"headline":"This Is the Country Where People Are The Happiest With the Way They Look","datePublished":"2015-06-04T08:49:43.000Z","dateModified":"2026-04-13T07:20:43.408Z","description":"Mexicans, you're beautiful and you know it","url":"https://time.com/3908581/looks-appearance-happy-beauty-country-worldwide-survey-gfk/","keywords":["Living","Newsfeed","beauty","marketing","Mexico","Research","brazil","Happy","Argentina","International"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt440f5d59e5dedc66/698852f32dce0185489e405b/meauty-happiness-mexico.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Helen Regan","jobTitle":null,"url":"https://time.com/author/helen-regan/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt440f5d59e5dedc66/698852f32dce0185489e405b/meauty-happiness-mexico.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"beauty happiness woman mexico","caption":"beauty happiness woman mexico","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3908581/looks-appearance-happy-beauty-country-worldwide-survey-gfk/","name":"This Is the Country Where People Are The Happiest With the Way They Look"}}]}] ```