--- title: Puff, the Magic Dragon Restaurants May Open description: Steven Schussler got the licensing rights to Puff the Magic Dragon for the development of restaurants and branded merchandise. canonical: https://time.com/3901931/puff-the-magic-dragon-restaurants/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2015-05-29T19:27:29.000Z article:modified_time: 2026-04-13T07:20:29.967Z og:title: 'Puff, The Magic Dragon'-Themed Restaurants Might Actually Happen og:description: Steven Schussler got the licensing rights to Puff the Magic Dragon for the development of restaurants and branded merchandise. og:url: https://time.com/3901931/puff-the-magic-dragon-restaurants/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt58849c5af9247e6e/698852458e06013089460ba4/88786677.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 og:image:width: 594 og:image:height: 334 og:image:alt: Peter Yarrow Performs At Barnes & Noble og:type: article twitter:card: summary_large_image twitter:title: 'Puff, The Magic Dragon'-Themed Restaurants Might Actually Happen twitter:description: Steven Schussler got the licensing rights to Puff the Magic Dragon for the development of restaurants and branded merchandise. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt58849c5af9247e6e/698852458e06013089460ba4/88786677.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 ---  # 'Puff, The Magic Dragon'-Themed Restaurants Might Actually Happen  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer May 29, 2015 7:27 PM UTC  Puff the Magic Dragon children's book is seen here at Barnes & Noble, 86th & Lexington on July 1, 2009 in New York City. Puff the Magic Dragon children's book is seen here at Barnes & Noble, 86th & Lexington on July 1, 2009 in New York City.Joe Corrigan—Getty Images  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer May 29, 2015 7:27 PM UTC Steven Schussler, the businessman behind The Rainforest Café restaurant chain, has announced that his company Schussler Creative has acquired the worldwide licensing rights to develop restaurants and merchandise inspired by the eponymous 1963 hit by American folk singers Peter, Paul and Mary, according to a [news release](http://www.prweb.com/releases/2015/05/prweb12745825.htm). Written by Peter Yarrow and Lenny Lipton, the song also inspired an animated TV program and children’s book. No word on whether these stores or restaurants will open in Colorado or Washington, where marijuana is legal for recreational use. (h/t [Grub Street](http://www.grubstreet.com/2015/05/puff-magic-dragon-restaurant.html)) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3901931/puff-the-magic-dragon-restaurants/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3901931/puff-the-magic-dragon-restaurants/"},"headline":"'Puff, The Magic Dragon'-Themed Restaurants Might Actually Happen","datePublished":"2015-05-29T19:27:29.000Z","dateModified":"2026-04-13T07:20:29.967Z","description":"And merchandise","url":"https://time.com/3901931/puff-the-magic-dragon-restaurants/","keywords":["Newsfeed","Business topic"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt58849c5af9247e6e/698852458e06013089460ba4/88786677.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. Waxman","jobTitle":"Staff Writer","url":"https://time.com/author/olivia-b-waxman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt58849c5af9247e6e/698852458e06013089460ba4/88786677.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Peter Yarrow Performs At Barnes & Noble","caption":"Peter Yarrow Performs At Barnes & Noble","creditText":"Joe Corrigan—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3901931/puff-the-magic-dragon-restaurants/","name":"'Puff, The Magic Dragon'-Themed Restaurants Might Actually Happen"}}]}] ```