--- description: Streaming service's share of online traffic is approaching 40% title: Netflix Accounts for More Than One-Third of Internet Traffic image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Media](/tag/media/) ## Media Update your preferences in [Account Settings](/account/preferences/) Close # Netflix Accounts for More Than a Third of All Internet Traffic by [Victor Luckerson](/author/victor-luckerson/) ## Victor Luckerson Update your preferences in [Account Settings](/account/preferences/) Close May 29, 2015 1:52 PM CUT by [Victor Luckerson](/author/victor-luckerson/) ## Victor Luckerson Update your preferences in [Account Settings](/account/preferences/) Close May 29, 2015 1:52 PM CUT Netflix’s dominance over our streaming habits is only continuing to grow. According to a new report from Sandvine, Netflix now accounts more almost 37% of downstream Internet traffic in North America during peak evening hours, up from about 35% in November. The company’s share of online traffic has been ticking up steadily as it has built its subscriber base over the years. Netflix now has more than 40 million members in the U.S. and more than 60 million globally. Still, Netflix isn’t the only company seeing spikes in usage. Sandvine found that HBO’s streaming platforms HBO Go and HBO Now saw a 300% increase in usage during the season five premiere of Game of Thrones in April. And downloadable content for Call of Duty:Advanced Warfare accounted for 12% of traffic on one North American broadband network on the day it was released. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3901378/netflix-internet-traffic/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3901378/netflix-internet-traffic/"},"headline":"Netflix Accounts for More Than a Third of All Internet Traffic","datePublished":"2015-05-29T13:52:42.000Z","dateModified":"2026-02-22T07:44:12.286Z","description":"Streaming service's share of online traffic is approaching 40%","url":"https://time.com/3901378/netflix-internet-traffic/","keywords":["Media","Netflix","game of thrones","streaming","call of duty"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Victor Luckerson","jobTitle":null,"url":"https://time.com/author/victor-luckerson/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/media/","name":"Media"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3901378/netflix-internet-traffic/","name":"Netflix Accounts for More Than a Third of All Internet Traffic"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"TIME Tech School: Which TV Streaming Service is Right for You?","description":"With several new TV streaming options available, it can be hard to decide what to choose. Here's what you need to know if you're thinking of ditching cable.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/dooN9OJv/poster.jpg?width=720","uploadDate":"2015-04-15T17:59:39.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/dooN9OJv.m3u8","embedUrl":"https://time.com/3901378/netflix-internet-traffic/","duration":"PT2M39S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3901378/netflix-internet-traffic/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```