--- title: Hillary Clinton Team Lays Out New Primary Blueprint description: Hillary Clinton will begin holding larger public events and rolling out policy, but the pace of her campaign will not significantly change. canonical: https://time.com/3901267/hillary-clinton-primary-campaign-plan/ author: Sam Frizell article:opinion: false article:content_tier: free article:published_time: 2015-05-29T13:15:56.000Z article:modified_time: 2026-08-19T07:42:30.828Z article:section: Politics og:title: Hillary Clinton Team Lays Out New Primary Blueprint og:description: Hillary Clinton will begin holding larger public events and rolling out policy, but the pace of her campaign will not significantly change. og:url: https://time.com/3901267/hillary-clinton-primary-campaign-plan/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2b0868bb7d1b4037/698852273c163941ad4581d9/gettyimages-474884526.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4956 og:image:height: 2788 og:image:alt: <> on May 27, 2015 in Columbia, South Carolina. og:type: article twitter:card: summary_large_image twitter:title: Hillary Clinton Team Lays Out New Primary Blueprint twitter:description: Hillary Clinton will begin holding larger public events and rolling out policy, but the pace of her campaign will not significantly change. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2b0868bb7d1b4037/698852273c163941ad4581d9/gettyimages-474884526.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Hillary Clinton Team Lays Out New Primary Blueprint > Sponsored content. 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It explains the politics, personalities and power dynamics behind the headlines, twice a week. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-dcbrief-2026q3/newsletters?i=5fb7bfe7-8203-4d84-b385-9cf57b608066&cr=time-nl-dcbrief-2026q3-v1) ## Video: Hillary Clinton Talks Economy at EMILY Gala [Watch (HLS stream): Hillary Clinton Talks Economy at EMILY Gala](https://cdn.jwplayer.com/manifests/RsesWtI8.m3u8) (0:27)  _Published 2015-03-04. Hillary Clinton called for equal pay and talked economy at the 30th anniversary of EMILY's List gala Tuesday night._ by [Sam Frizell](https://time.com/author/sam-frizell/) ## Sam Frizell May 29, 2015 1:15 PM UTC  Democratic Presidential candidate Hillary Clinton sits with a customer as she visits the Main Street Bakery on May 27, 2015 in Columbia, South Carolina. Democratic Presidential candidate Hillary Clinton sits with a customer as she visits the Main Street Bakery on May 27, 2015 in Columbia, South Carolina. Joe Raedle—Getty Images by [Sam Frizell](https://time.com/author/sam-frizell/) ## Sam Frizell May 29, 2015 1:15 PM UTC Hillary Clinton will gradually ramp up her campaign throughout the summer, but it will be months before she turns completely to a more orthodox model replete with a packed public schedule of billboard events and the regular appearance of husband Bill and daughter Chelsea, top Clinton campaign officials said on Thursday. The former Secretary of State will present a more detailed reasoning behind her candidacy at her first official campaign rally on June 13, top Clinton officials told reporters in a briefing at the campaign’s Brooklyn headquarters Thursday evening. Afterward, Clinton will begin holding larger speaking events in the primary states. But Clinton will not significantly increase the pace of her campaigning for many months, and she will continue to hold the roundtable discussions that have marked the first six weeks of her presidential bid. **_Read more:_** [_Hillary Clinton Faces the Limits of the Controlled Campaign_](http://time.com/3890243/hillary-clinton-iowa-questions/) She will roll out more policy plans over the summer, but she will do it at a measured pace without any momentous announcements all at once. And while Chelsea and Bill will make an appearance at her June 13th announcement, campaign officials said the focus will be on Hillary in the coming months. Clinton had originally planned to hold her official kickoff at the end of May, but the campaign pushed the rally back. While Clinton and her top aides have insisted they plan to run a serious and competitive primary, her opponents former Maryland Gov. Martin O’Malley and Vermont Sen. Bernie Sanders lag far behind her in the polls, allowing the frontrunner freedom to run a campaign on her own terms. Clinton’s schedule has so far included a couple of days each week or less of campaigning in early primary states like Iowa and New Hampshire. She has held small-scale, roundtable discussions with a selected group of primary voters in Nevada, New Hampshire and Iowa that officials say allow her to connect with voters and frame her policy ideas. Clinton’s relaxed pace of campaigning will slowly increase and will begin to include a broader mix of campaign events and venues. ### Decoding Hillary Clinton's Campaign Photo Ops  Des Moines, IA - April 15: Hillary Clinton began her 2016 campaign by driving from her house in Chappaqua, N.Y., to Iowa in a van instead of flying, as she did in 2008. Justin Sullivan—Getty Images  Marshalltown, IA - April 15: Clinton had coffee and spoke with customers during her first Iowa visit. Many of her advisors think she performs best in small groups with voters, so her campaign began with a carefully planned “listening tour." Michael B. Thomas—AFP/Getty Images  Monticello, IA - April 14: At a community college in Iowa, Clinton said exactly what the left wanted her to say. "There's something wrong when hedge fund managers pay lower tax rates than nurses or the truckers that I saw on I-80 as I was driving here," Clinton said. Justin Sullivan—Getty Images  Keene, N.H. - April 20: Clinton’s first good baby photo-op came early in New Hampshire in the town of Keene. Her campaign has made multiple references to her new status as a grandmother. Lucas Jackson—Reuters  Keene, N.H. - April 20: Clinton visited a family-owned children’s furniture factory to talk small business and manufacturing. Planks of wood, stacked boxes and heavy machinery formed an ideal backdrop. Don Emmert—AFP/Getty Images  Keene, N.H. - April 20: Clinton chose a casual setting to brush off questions over the Clinton Foundation’s acceptance of donations during her time as secretary of state. She called allegations that she intervened on behalf of donors “distractions.” Don Emmert—AFP/Getty Images  Concord, N.H. - April 21: Clinton got a chance to talk student debt with young women at a community college in Concord, New Hampshire. “You cannot expect people to have that much debt and then be expected to pay it off,” she said. Andrew Burton—Getty Images  Concord, N.H. - April 21: Clinton paid her dues with a required visit for Democratic hopefuls in New Hampshire: a gathering at the home of 94-year-old former state Sen. Mary Louise Hancock, the so-called grand dame of New Hampshire politics. Jim Cole—AP  Las Vegas, NV - May 5: Clinton discussed immigration with a roundtable in Las Vegas, Nevada, a primary state with a heavy population of Hispanic immigrants, calling for a path to citizenship for undocumented immigrants. Mike Blake—Reuters The campaign officials said they hope to raise $100 million through the primary, discounting rumors about a $2-billion fundraising goal. The $100 million sum does not include donations raised by Priorities USA Action, the pro-Clinton super PAC. Clinton’s aides insisted that the campaign has not been significantly damaged by criticism over the Clinton Foundation and her role at the State Department, saying that while those issues may rile up the Republican base, they do not register much with primary Democrats and Independents. The campaign would not provide more details on the location for the June 13 event, but said that it would be a large, public event. ## Transcript We're fighting for an economy that works for everyone and includes everyone. That is the only way to achieve broad- based growth and prosperity in a world that is growing more competitive and interdependent every day. 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