--- description: Apple Senior Vice President of Operations Jeff Williams hinted on Wednesday the company is interested in doing more with cars. title: Apple Exec: The Car Is the 'Ultimate Mobile Device' image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Apple](/tag/apple/) ## Apple Update your preferences in [Account Settings](/account/preferences/) Close # Apple Exec: The Car Is the 'Ultimate Mobile Device' ## Video: Driverless Cars: The Future of Driving [Watch (HLS stream): Driverless Cars: The Future of Driving](https://cdn.jwplayer.com/manifests/uDXtGW1i.m3u8) (4:57)  _Published 2014-05-06. Predictions about a future in which cars that will drive themselves have been staples of everything from science fiction to pop culture to corporate PR for decades. But now it looks like driverless cars, at least, may finally be hitting the road._ by [Benjamin Snyder / Fortune](/author/fortune/) ## Benjamin Snyder / Fortune Update your preferences in [Account Settings](/account/preferences/) Close May 27, 2015 7:00 PM CUT by [Benjamin Snyder / Fortune](/author/fortune/) ## Benjamin Snyder / Fortune Update your preferences in [Account Settings](/account/preferences/) Close May 27, 2015 7:00 PM CUT Apple Senior Vice President of Operations Jeff Williams hinted on Wednesday the company is interested in doing more with cars. At the Code Conference in California, an Apple shareholder asked Williams if Apple has its sights set on the auto industry. “The car is the ultimate mobile device, isn’t it?” said Williams, according to [_Business Insider_](http://www.businessinsider.com/apple-jeff-williams-the-car-is-the-ultimate-mobile-device-2015-5#ixzz3bMjbq3mn "undefined"). “We explore all kinds of categories. We’ll certainly continue to look at those, and evaluate where we can make a huge difference.” Williams’ response comes [amid rumors](http://fortune.com/2015/02/25/mercedes-apple-car/ "undefined") that Apple may want to take on Tesla with an electric car of its own. The efforts are supposedly nicknamed [Project Titan](http://www.businessinsider.com/project-titan-what-is-apple-car-2015-2 "undefined"). Still, Apple has other car plans in the works, too: Its new CarPlay software replaces vehicles’ infotainment systems with an iPhone-style interface. Williams also [spoke on Wednesday](http://for.tn/1AyfBMH "undefined") about third-party apps coming to the Apple Watch this fall. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3898449/apple-car-mobile/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3898449/apple-car-mobile/"},"headline":"Apple Exec: The Car Is the 'Ultimate Mobile Device'","datePublished":"2015-05-27T19:00:34.000Z","dateModified":"2026-04-13T08:05:30.402Z","description":"Amid rumors of an Apple Car","url":"https://time.com/3898449/apple-car-mobile/","keywords":["Apple","Tech","Retail","Autos","Tesla","auto industry","self-driving cars","Apple watch","pubdesk"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Benjamin Snyder / Fortune"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/apple/","name":"Apple"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3898449/apple-car-mobile/","name":"Apple Exec: The Car Is the 'Ultimate Mobile Device'"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Driverless Cars: The Future of Driving","description":"Predictions about a future in which cars that will drive themselves have been staples of everything from science fiction to pop culture to corporate PR for decades. But now it looks like driverless cars, at least, may finally be hitting the road.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/uDXtGW1i/poster.jpg?width=720","uploadDate":"2014-05-06T19:21:59.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/uDXtGW1i.m3u8","embedUrl":"https://time.com/3898449/apple-car-mobile/","duration":"PT4M57S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/3898449/apple-car-mobile/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```