--- ---  # Here's Why People Are Freaking Out Over the Charlie Charlie Challenge ## Video: It’ll Be A Cold Day: The Ice Bucket Challenge [Watch (HLS stream): It’ll Be A Cold Day: The Ice Bucket Challenge](https://cdn.jwplayer.com/manifests/GIHofBBD.m3u8) (1:33)  _Published 2014-08-11. If you’ve seen people all over your newsfeed dumping buckets of ice water on themselves, you’re not alone. The Ice Bucket Challenge is ironically one of the hottest things on social media as it tries to raise money for ALS charities._ by [Esther Zuckerman](https://time.com/author/esther-zuckerman/) ## Esther Zuckerman Zuckerman is a contributor for TIME. May 27, 2015 2:48 PM UTC  by [Esther Zuckerman](https://time.com/author/esther-zuckerman/) ## Esther Zuckerman Zuckerman is a contributor for TIME. May 27, 2015 2:48 PM UTC Here’s a fun thing the kids are doing these days with school supplies: using pencils to call upon an alleged [“Mexican demon”](http://knowyourmeme.com/memes/charlie-charlie-challenge) with the “Charlie Charlie Challenge,” the latest Internet fad. The game is simple: draw a grid on a piece of paper with “yes” and “no” in the boxes, balance one pencil on top of another in the shape of a cross, and ask something along the lines of “Charlie, Charlie are you here?” or “Charlie, Charlie can we play?” Then watch as the pencil moves and proceed to scream, etc. For viral fun, film yourself doing this and share the result. As is typical of memes, Charlie Charlie’s origins are murky. Mic traced the [history](http://www.independent.co.uk/news/weird-news/charlie-charlie-challenge-explained-its-not-a-mexican-demon-being-summoned--its-gravity-10276557.html) of the game’s incarnations around the Internet back to 2008\. Know Your Meme [notes](http://knowyourmeme.com/memes/charlie-charlie-challenge) that a YouTube video titled “Jugando Charly Charlie,” which involves a slightly different pencil-related game, showed up in June 2014\. According to the BBC, Twitter user [@\_kluh](http://www.bbc.com/news/blogs-trending-32887325#sa-ns%5Fmchannel=rss&ns%5Fsource=PublicRSS20-sa) was an early adopter of the hashtag. So why do the pencils move? _The Independent_ [credits](http://www.independent.co.uk/news/weird-news/charlie-charlie-challenge-explained-its-not-a-mexican-demon-being-summoned--its-gravity-10276557.html) the supernatural-seeming occurrence to “gravity, and the awkward positioning of some pencils.” So, no, it’s not some demon. Here are some examples: > [](https://twitter.com/PariCalvia/status/603547888246005760) > [](https://twitter.com/dylanobney42/status/603404318025256960) > [](https://twitter.com/izzienitecki/status/603238575564423168) And here’s a Paula Deen edition: > [](https://twitter.com/MicaelaMuller%5F/status/603278432865255424) And the Beyoncé edition: And the Zayn edition: > [](https://twitter.com/xLarrySyndrome/status/603370429395410945) _Read next:_ [_Twitter Is Exploding Right Now Over the Major FIFA Arrests_](http://time.com/3897574/fifaarrests/?iid=time%5Freadnext) [_Listen to the most important stories of the day._](http://time.com/newsletter/the-brief/autoplay/?xid=spl-fullbrief-article) What Is the Charlie Charlie Challenge ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3897606/charlie-charlie-challenge/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3897606/charlie-charlie-challenge/"},"headline":"Here's Why People Are Freaking Out Over the Charlie Charlie Challenge","datePublished":"2015-05-27T14:48:29.000Z","dateModified":"2026-08-04T07:48:26.680Z","description":"\"Charlie, Charlie...\"","url":"https://time.com/3897606/charlie-charlie-challenge/","keywords":["Newsfeed","viral","memes"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2b9279fc33fcc6b3/698851c7428a9edaa6ccd6ad/screen-shot-2015-05-27-at-10-00-13-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Esther Zuckerman","jobTitle":"Zuckerman is a contributor for TIME.","url":"https://time.com/author/esther-zuckerman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2b9279fc33fcc6b3/698851c7428a9edaa6ccd6ad/screen-shot-2015-05-27-at-10-00-13-am.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Screen Shot 2015-05-27 at 10.00.13 AM","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3897606/charlie-charlie-challenge/","name":"Here's Why People Are Freaking Out Over the Charlie Charlie Challenge"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"It’ll Be A Cold Day: The Ice Bucket Challenge","description":"If you’ve seen people all over your newsfeed dumping buckets of ice water on themselves, you’re not alone. 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