--- description: The sandwich shop is making its weird meat and turkey smoking ad available on home media. title: Arby's Weird New Meat Ad Lasts Almost a Whole Day image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2393fbeef840abdd/698851913c163950204580d1/arbys.jpg?branch=production&width=480&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close # Arby's Weird New Meat Ad Lasts Almost a Whole Day by [Ben Geier/Fortune](/author/ben-geierfortune/) ## Ben Geier/Fortune Update your preferences in [Account Settings](/account/preferences/) Close May 26, 2015 2:04 PM CUT  by [Ben Geier/Fortune](/author/ben-geierfortune/) ## Ben Geier/Fortune Update your preferences in [Account Settings](/account/preferences/) Close May 26, 2015 2:04 PM CUT Last year, Arby’s took weird advertising to a new level, airing two commercials consisting of nothing more than footage of meat getting smoked. Today, you can get those ads on DVD. Yes, really. Arby’s is handing out 500 free copies of the DVD set, featuring four discs of brisket and two of turkey, reports [Mashable](http://mashable.com/2015/05/26/arbys-commecial-dvd-box-set/ "undefined"). The success of last year’s ad campaign made the Smokehouse LTO sandwich a huge hit for the fast food chain. The chain is promoting the giveaway with an avant-garde commercial parodying the type of infomercials that used to be oh-so-common for DVD box sets and other entertainment collections. The ad, seen below, is airing during Cartoon Network’s Adult Swim programming block: If for some reason you want to watch meat cook, you can get your own copy at [freemeatdvds.com](http://freemeatdvds.com/ "undefined"). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3896081/arbys-13-hour-meat-commercial-dvd/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3896081/arbys-13-hour-meat-commercial-dvd/"},"headline":"Arby's Weird New Meat Ad Lasts Almost a Whole Day","datePublished":"2015-05-26T14:04:39.000Z","dateModified":"2026-02-22T07:37:07.374Z","description":"The sandwich shop is making its weird meat and turkey smoking ad available on home media.","url":"https://time.com/3896081/arbys-13-hour-meat-commercial-dvd/","keywords":["Food","commercials","Turkey","meat","pubdesk"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2393fbeef840abdd/698851913c163950204580d1/arbys.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ben Geier/Fortune","jobTitle":null,"url":"https://time.com/author/ben-geierfortune/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt2393fbeef840abdd/698851913c163950204580d1/arbys.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"arbys","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3896081/arbys-13-hour-meat-commercial-dvd/","name":"Arby's Weird New Meat Ad Lasts Almost a Whole Day"}}]}] ```