--- title: Hillary Clinton Campaign Launches Online Store description: The online store, which sells, signs, clothes and miscellany, will help the campaign form email donor lists canonical: https://time.com/3896006/hillary-clinton-online-store/ author: Sam Frizell article:opinion: false article:content_tier: free article:published_time: 2015-05-26T13:04:25.000Z article:modified_time: 2026-08-19T07:47:17.536Z article:section: Politics og:title: Here's What You Can Buy at Hillary Clinton's Online Store og:description: The Clinton campaign aims for hip in its new online store og:url: https://time.com/3896006/hillary-clinton-online-store/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte820ac9cfda35cc0/69885199cd6848ebe40a005c/hfa_shop_press_may2015-01.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1256 og:image:height: 707 og:image:alt: HFA_Shop_Press_May2015-01 og:type: article twitter:card: summary_large_image twitter:title: Here's What You Can Buy at Hillary Clinton's Online Store twitter:description: The Clinton campaign aims for hip in its new online store twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte820ac9cfda35cc0/69885199cd6848ebe40a005c/hfa_shop_press_may2015-01.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Here's What You Can Buy at Hillary Clinton's Online Store > Sponsored content. 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Brief is TIME's Washington newsletter, written by senior correspondent Philip Elliott. It explains the politics, personalities and power dynamics behind the headlines, three times a week. It reaches 85,000 subscribers with a 37.0% open rate as of August 2026. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. by [Sam Frizell](https://time.com/author/sam-frizell/) ## Sam Frizell May 26, 2015 1:04 PM UTC  Hillary Clinton staff model items from the campaign's new online store. Hillary Clinton staff model items from the campaign's new online store. by [Sam Frizell](https://time.com/author/sam-frizell/) ## Sam Frizell May 26, 2015 1:04 PM UTC Cheeky, chic, youth-oriented, [red pantsuit t-shirt](https://shop.hillaryclinton.com/products/the-everyday-pantsuit-tee). These are words that describe the items in Hillary Clinton’s brand-new [presidential campaign store](https://shop.hillaryclinton.com/)—and the tone that Clinton wants to set in the race. The frontrunner for the Democratic presidential nomination launched her online store Tuesday morning. The store—which offer clothes, bumper stickers, and signs—will allow Clinton both to sell goods to bankroll her campaign, and more important, to build out her email list for heavy-duty fundraising down the road. The overall look of the store items will also help define Clinton’s image among voters. Visitors to the store can find a $30 “pantsuit tee” with the Hillary logo, or a t-shirt with the words “women’s rights are human rights are women’s rights,” which echoes Clinton’s 1995 speech in Beijing. A $55-stitched pillow in the store says “A woman’s place is in the White House,” and a coffee mug has the words “Red, white and brew.” Many of the items in Clinton’s store point to the young, hipper audience that the campaign hopes to attract. There’s a pint glass with the words “made from 100% shattered glass ceiling,” a hoodie, a “canvass canvas” bag and an I <3 Hillary tumbler. All the products in the store are American made, according to a Clinton campaign official. The models in the photos are Clinton campaign staffers. On Monday night, the campaign offered a preview of the store. > [](https://twitter.com/HillaryClinton/status/603016085026246656) Campaign stores can be an important fundraising tool for candidates, particularly as the contest gets more competitive and more customers have given their contact information and candidates mine customer lists to raise donations. [Rand Paul](http://store.randpaul2016.com/), a Republican candidate, has a campaign store already, as does fellow Republican [Ted Cruz](https://store.tedcruz.org/). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3896006/hillary-clinton-online-store/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3896006/hillary-clinton-online-store/"},"headline":"Here's What You Can Buy at Hillary Clinton's Online Store","datePublished":"2015-05-26T13:04:25.000Z","dateModified":"2026-08-19T07:47:17.536Z","description":"The Clinton campaign aims for hip in its new online store","url":"https://time.com/3896006/hillary-clinton-online-store/","keywords":["Hillary Clinton","2016 Election"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blte820ac9cfda35cc0/69885199cd6848ebe40a005c/hfa_shop_press_may2015-01.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Sam Frizell","jobTitle":null,"url":"https://time.com/author/sam-frizell/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blte820ac9cfda35cc0/69885199cd6848ebe40a005c/hfa_shop_press_may2015-01.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"HFA_Shop_Press_May2015-01","caption":"Hillary Clinton staff model items from the campaign's new online store.","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/politics/","name":"Politics"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3896006/hillary-clinton-online-store/","name":"Here's What You Can Buy at Hillary Clinton's Online Store"}}]}] ```