Cheeky, chic, youth-oriented, red pantsuit t-shirt. These are words that describe the items in Hillary Clinton’s brand-new presidential campaign store—and the tone that Clinton wants to set in the race.
The frontrunner for the Democratic presidential nomination launched her online store Tuesday morning. The store—which offer clothes, bumper stickers, and signs—will allow Clinton both to sell goods to bankroll her campaign, and more important, to build out her email list for heavy-duty fundraising down the road.
The overall look of the store items will also help define Clinton’s image among voters.
Visitors to the store can find a $30 “pantsuit tee” with the Hillary logo, or a t-shirt with the words “women’s rights are human rights are women’s rights,” which echoes Clinton’s 1995 speech in Beijing. A $55-stitched pillow in the store says “A woman’s place is in the White House,” and a coffee mug has the words “Red, white and brew.”
Many of the items in Clinton’s store point to the young, hipper audience that the campaign hopes to attract. There’s a pint glass with the words “made from 100% shattered glass ceiling,” a hoodie, a “canvass canvas” bag and an I <3 Hillary tumbler.
All the products in the store are American made, according to a Clinton campaign official. The models in the photos are Clinton campaign staffers.
On Monday night, the campaign offered a preview of the store.
Campaign stores can be an important fundraising tool for candidates, particularly as the contest gets more competitive and more customers have given their contact information and candidates mine customer lists to raise donations. Rand Paul, a Republican candidate, has a campaign store already, as does fellow Republican Ted Cruz.