--- description: Playboy will show some skin, but only some, in a new mobile app that will display a PG-13 rated blend of light reading, interviews and listicles. title: Playboy's New App Isn't At All What You'd Expect image: https://static.time.com/v3/assets/bltea6093859af6183b/blt47877af56092f234/6988515b06f2c1907f33a4f5/playboynow.jpeg?branch=production&width=750&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Playboy's New App Isn't at All What You'd Expect  by [Dan Kedmey](/author/dan-kedmey/)  ## Dan Kedmey Update your preferences in [Account Settings](/account/preferences/) Close May 22, 2015 3:02 PM CUT  iTunes  by [Dan Kedmey](/author/dan-kedmey/)  ## Dan Kedmey Update your preferences in [Account Settings](/account/preferences/) Close May 22, 2015 3:02 PM CUT Playboy will show some skin — but only some — in a new mobile app that will display a PG-13 rated blend of light reading, interviews and listicles. The new app, [Playboy Now](https://itunes.apple.com/us/app/playboy-now-playboys-official/id930678202?mt=8 "undefined"), is targeted at a growing mobile readership, who comprise roughly 80% of the 19 million unique visitors to Playboy.com each month, _USA Today_ [reports](https://itunes.apple.com/us/app/playboy-now-playboys-official/id930678202?mt=8 "undefined"). The app will repackage content from the website for touchscreens and, crucially, strip out nude images that might not be appropriate for reading on the go. “We want to give them the best experience possible when they are out and about,” Phillip Morelock, Playboy senior vice president [told](http://www.usatoday.com/story/tech/2015/05/21/playboy-now-app/27706173/ "undefined") USA _Today_. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3893979/playboy-now-mobile-app/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3893979/playboy-now-mobile-app/"},"headline":"Playboy's New App Isn't at All What You'd Expect","datePublished":"2015-05-22T15:02:39.000Z","dateModified":"2026-04-13T08:05:27.413Z","description":"You can read it at work, on the subway or in plain view of children","url":"https://time.com/3893979/playboy-now-mobile-app/","keywords":["Tech","apps"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt47877af56092f234/6988515b06f2c1907f33a4f5/playboynow.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Dan Kedmey","jobTitle":null,"url":"https://time.com/author/dan-kedmey/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt47877af56092f234/6988515b06f2c1907f33a4f5/playboynow.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"PlayboyNow","caption":"","creditText":"iTunes","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/3893979/playboy-now-mobile-app/","name":"Playboy's New App Isn't at All What You'd Expect"}}]}] ```