German beer maker Astra wants women to know their purchasing power is important.
The beer brand has made an automated billboard that speaks only to women when they pass by, Engadget reports. The billboard comes equipped with a camera and “gender detection” software. It also responds to women according to their age from one of 70 different recorded responses. The billboard was developed by the ad agency Philipp und Keuntje and features German comic Uke Bosse.
Read next: What your beer says about you