By Ben Geier
For Nintendo lovers, Bowser is the ultimate baddie, the fire-breathing lizard king that has absconded with Princess Peach since the 1980s. For some Nintendo employees, Bowser is now their boss. And not a video game boss.
Nintendo of America announced today that it had hired Doug Bowser as VP of sales. Before joining Nintendo, Bowser worked at Electronic Arts.
It has been a bust few months for Nintendo, a one-time video game leader that had had a tough few years, marked by disappointing sales of its WiiU console. In March the company announced it was finally ready to embrace mobile games, meaning Mario and friends could be on your iPhone soon.
You can read the full press release here.
More Must-Reads From TIME
- Putin’s Enemies Are Struggling to Unite
- Women Say They Were Pressured Into Long-Term Birth Control
- What Student Photojournalists Saw at the Campus Protests
- Scientists Are Finding Out Just How Toxic Your Stuff Is
- Boredom Makes Us Human
- John Mulaney Has What Late Night Needs
- The 100 Most Influential People of 2024
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Contact us at letters@time.com