These Are the 10 Most Purchased Brands in the World Right Now

Coca-Cola held onto its crown as the most-purchased brand in the world last year in spite of a push for healthier fare.

Coke came out on top of the latest annual Brand Footprint study from U.K. market research firm Kantar Group, which analyzed and ranked 11,000 global brands, Business Insider reports. Kantar awarded the Coca-Cola Company brand a score of 5.7 million “consumer reach points” (CRP) — a metric that tracks the number of households buying a product and the frequency of those purchases.

Coca-Cola easily beat out its closest competitors: Colgate came in second with 3.9 million CRP, while Nestlé-owned Maggi scored 2.8 million.

Dove, which is owned by Unilever, was the fastest-growing brand in the top 10, moving up three spots to No. 9 on Kantar’s ranking. Dove, which actually sparked a bit of a backlash with its recent “Choose Beautiful” ad campaign, sells personal care products that include soaps, moisturizers and deodorants.

The rest of the top 10 brands included another Unilever property, soap brand Lifebuoy, at No. 4. That was followed by instant-coffee brand Nescafé, PepsiCo brands Pepsi and Lay’s, and dried foods brand Knorr, respectively. Procter & Gambles’ Tide detergent brand rounded out the ranking.