--- title: Mad Men: 'I'd Like to Buy the World a Coke' Ad — Final Song description: The ad is a perfect button on the end of Don's story canonical: https://time.com/3882114/mad-men-finale-id-like-to-buy-the-world-a-coke-ad/ author: Sarah Begley article:opinion: false article:content_tier: free article:published_time: 2015-05-18T04:11:37.000Z article:modified_time: 2026-05-11T05:03:33.868Z article:section: Entertainment og:title: Watch the Coke Ad That Closed the 'Mad Men' Finale og:description: The jingle is a perfect button on the end of Don's story og:url: https://time.com/3882114/mad-men-finale-id-like-to-buy-the-world-a-coke-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blteb63c1fd292e8bd1/69884cf42dce0169019e35e4/don.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Don og:type: article twitter:card: summary_large_image twitter:title: Watch the Coke Ad That Closed the 'Mad Men' Finale twitter:description: The jingle is a perfect button on the end of Don's story twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blteb63c1fd292e8bd1/69884cf42dce0169019e35e4/don.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # 'I'd Like to Buy the World a Coke' Was the Perfect Way to End _Mad Men_ > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. by [Sarah Begley](https://time.com/author/sarah-begley/) ## Sarah Begley May 18, 2015 4:11 AM UTC  Jon Hamm as Don Draper Jon Hamm as Don DraperFrank Ockenfels—AMC by [Sarah Begley](https://time.com/author/sarah-begley/) ## Sarah Begley May 18, 2015 4:11 AM UTC _Mad Men_’s much-anticipated closing song wasn’t a gritty track by an artist who served as an icon for the sex, drugs and rock-and-roll generation — but a jingle. It might not have had the adrenaline-pumping impact of _The Sopranos_’ “Don’t Stop Believin’,” but it made perfect sense for the end of a story about Don Draper — a guy to whom it was once said, “If you had to choose a place to die, it would be in the middle of a pitch.” “I’d Like to Buy the World a Coke” was, of course, a real ad from 1971 for Coca-Cola, Don’s white whale. The song was actually the brainchild of a man named Bill Backer, a creative director at McCann-Erickson, the firm that employed Don for a brief minute. It was such a success that it was released as a single with lyrics disassociated from Coca-Cola (“I’d Like to Teach the World to Sing”); subsequently, it’s been revived as the company’s jingle several times. The song works not only because of its overlap with the particulars of Don’s career, but also because of its placement right after his seeming revelation while meditating in paradise. Has he really bought into the vision this retreat is selling? (Don’t forget, it _is_ a business — Don thinks it’s a good thing when the receptionist takes his money after he arrives. Also note that the receptionist wore her hair in the [same ribboned braid](https://twitter.com/mariebardi/status/600143057300881409) as a woman in the Coke ad.) It certainly seems possible — after all, that man’s weepy confession in group therapy sounded uncannily like a Don Draper pitch, complete with a domestic setting and a sentimental message. Don responds to that “pitch” like nothing else we’ve seen from him lately. Advertising may be a lie, but the best lies have an element of truth. It’s always been hard to tell how much Don actually wanted that American dream he’s been selling to people — full of soap, lipstick, beer and cars. But it’s equally hard to imagine him sitting in a lotus pose just for the sake of going along with the crowd. “It’s the real thing,” the singers declare in the jingle. But what exactly _is_ the real thing? Don’s newfound inner peace? Or the idea that everything is a product that can be sold — including mental health? Is the meaning of life spirituality, or is it capitalism? That might be _Mad Men_’s ultimate cliff-hanger. ### 'Mad Men' Up Close: Photos From the Set of the Celebrated Show  February 2014\. From left: Vincent Kartheiser as Pete Campbell, Elisabeth Moss as Peggy Olson and John Hamm as Don Draper behind the scenes on set of Mad Men’s seventh and final season, Los Angeles. Alex Majoli—Magnum for TIME  February 2014\. From center: Vincent Kartheiser as Pete Campbell and Christina Hendricks as Joan Harris behind the scenes on set of Mad Men’s seventh and final season, Los Angeles. Alex Majoli—Magnum for TIME  February 2014\. From left: Aaron Staton as Ken Cosgrove, Robert Morse as Bertram Cooper and other cast members behind the scenes on set of Mad Men’s seventh and final season, Los Angeles. Alex Majoli—Magnum for TIME  February 2014\. From left: Christina Hendricks as Joan Harris, January Jones as Betty Draper, Elisabeth Moss as Peggy Olson, and Vincent Kartheiser as Pete Campbell on the set of Mad Men’s seventh and final season, Los Angeles. Alex Majoli—Magnum for TIME  February 2014\. From left: Matthew Weiner, Creator of Mad Men and Robert Morse who plays Bertram Cooper, behind the scenes of Mad Men’s seventh and final season, Los Angeles. Alex Majoli—Magnum for TIME  February 2014\. Christina Hendricks, who plays Joan Harris, has makeup applied on the set of Mad Men’s seventh and final season, Los Angeles. Alex Majoli—Magnum for TIME  February 2014\. From center: John Slattery as Roger Sterling and Rich Sommer as Harry Crane behind the scenes on set of Mad Men’s seventh and final season, Los Angeles. Alex Majoli—Magnum for TIME  February 2014\. Matthew Weiner behind the scenes on set of Mad Men’s seventh and final season, Los Angeles. Alex Majoli—Magnum for TIME  February 2014\. Christina Hendricks as Joan Harris behind the scenes on set of Mad Men’s seventh and final season, Los Angeles. Alex Majoli—Magnum for TIME  February 2014\. From center: Elisabeth Moss, who plays Peggy Olson, and Matthew Weiner, Creator of Mad Men behind the scenes on the set of Mad Men’s seventh and final season, Los Angeles. Alex Majoli—Magnum for TIME  February 2014\. John Hamm as Don Draper behind the scenes on set of Mad Men’s seventh and final season, Los Angeles. 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