--- title: The Secret Service and Luci Baines Johnson: A Portrait description: LIFE.com looks back 50 years, to another, vastly different era when Secret Service agents watched over the president and his family. canonical: https://time.com/3881047/the-secret-service-and-luci-baines-johnson-a-portrait-from-50-years-ago/ author: Ben Cosgrove article:opinion: false article:content_tier: free article:published_time: 2014-10-01T14:59:48.000Z article:modified_time: 2026-05-11T05:03:36.081Z og:title: The Secret Service and Luci Baines Johnson: A Portrait og:description: LIFE.com looks back 50 years, to another, vastly different era when Secret Service agents watched over the president and his family. og:url: https://time.com/3881047/the-secret-service-and-luci-baines-johnson-a-portrait-from-50-years-ago/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt93ee395f84b5f1e1/69884c8ee20a875644a8afb2/141001-secret-service-luci-johnson-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1500 og:image:height: 844 og:image:alt: Luci Baines Johnson, Secret Service Agent, 1965 og:type: article twitter:card: summary_large_image twitter:title: The Secret Service and Luci Baines Johnson: A Portrait twitter:description: LIFE.com looks back 50 years, to another, vastly different era when Secret Service agents watched over the president and his family. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt93ee395f84b5f1e1/69884c8ee20a875644a8afb2/141001-secret-service-luci-johnson-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The Secret Service and LBJ's Daughter: A Portrait From 50 Years Ago > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=03f0f6e3-4b16-4ea6-a67a-e6d766d2e311&cr=time-nl-network-2026q3-v1). ### The seven newsletters | Newsletter | Covers | Frequency | Subscribers | Open rate | | --- | --- | --- | --- | --- | | The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% | | Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% | | Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% | | Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% | | D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% | | Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% | | In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% | Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience. ### Key data points | Metric | Value | Source | | --- | --- | --- | | Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 | | Newsletters published | 7 | TIME, August 2026 | | Highest open rate | 54.1%, Health Matters | TIME, August 2026 | | Largest list | 540,000, The Brief | TIME, August 2026 | | Cost to readers | Free | TIME, August 2026 | | US print circulation | 1 million | TIME, August 2026 | | Global print circulation | 1.15 million | TIME, August 2026 | | Publishing since | 1923 | TIME | ### TIME Newsletters: key statements * Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically. * TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read. * All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=03f0f6e3-4b16-4ea6-a67a-e6d766d2e311&cr=time-nl-network-2026q3-v1). * The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=03f0f6e3-4b16-4ea6-a67a-e6d766d2e311&cr=time-nl-network-2026q3-v1). ### FAQ #### What newsletters does TIME publish? TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. by [Ben Cosgrove](https://time.com/author/ben-cosgrove/) ## Ben Cosgrove Oct 1, 2014 2:59 PM UTC  Luci Baines Johnson with Secret Service agent in her Corvette Stingray, 1965. Luci Baines Johnson with Secret Service agent in her Corvette Stingray, 1965.Stan Wayman—The LIFE Picture Collection/Getty Images by [Ben Cosgrove](https://time.com/author/ben-cosgrove/) ## Ben Cosgrove Oct 1, 2014 2:59 PM UTC The most [recent scandal roiling the Secret Service](http://www.cnn.com/2014/09/30/politics/obama-cdc-security-breach/index.html) is once again shining a harsh light on the Homeland Security agency responsible not only for protecting the president and his family (as well the vice-president, presidential candidates and others) but also investigating major financial crimes, including forgery and fraud. Whatever the outcome of the investigations now underway about the recent, egregious security breaches at the White House and elsewhere, it’s clear that the Secret Service will be in the news—for all the wrong reasons—for a long time to come. Here, LIFE looks back 50 years, to another era—another world—when agents watched over the president and his family in ways at-once similar to and yet vastly different from the way the agency works today. In the picture above, 17-year-old Luci Baines Johnson, accompanied by an unnamed agent, cruises around Washington in the new 1965 Corvette Stingray convertible (top speed: 160 mph) that her parents, President and Lady Bird Johnson, gave her as a birthday-and-high school graduation present. In the 1964 picture below, Luci rushes to make an 8:30 class at National Cathedral School in Washington, accompanied (again) by one agent. Calling those pictures evidence of a more “innocent” time would, of course, be ridiculous. The assassination of President Kennedy still cast a pall over the national mood, while the escalating crisis in Vietnam was already beginning to fray the Johnson presidency. Nevertheless, there is something about these photos that suggests that, 50 long years ago, most people still believed, despite everything, that the mere presence of a Secret Service agent was enough to safeguard the youngest daughter of the most visible family in the land. For better or worse, none of us today has the luxury of that certainty. --- ---  Luci Baines Johnson with Secret Service agent in her Corvette Stingray, 1965. Stan Wayman—The LIFE Picture Collection/Getty Images ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3881047/the-secret-service-and-luci-baines-johnson-a-portrait-from-50-years-ago/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3881047/the-secret-service-and-luci-baines-johnson-a-portrait-from-50-years-ago/"},"headline":"The Secret Service and LBJ's Daughter: A Portrait From 50 Years Ago","datePublished":"2014-10-01T14:59:48.000Z","dateModified":"2026-05-11T05:03:36.081Z","description":"LIFE.com looks back 50 years, to another era -- another world -- when Secret Service agents watched over the president and his family in ways likely inconceivable in today's environment.","url":"https://time.com/3881047/the-secret-service-and-luci-baines-johnson-a-portrait-from-50-years-ago/","keywords":["Culture","politics","Washington D.C.","1964","lyndon johnson","1965"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt93ee395f84b5f1e1/69884c8ee20a875644a8afb2/141001-secret-service-luci-johnson-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ben Cosgrove","jobTitle":null,"url":"https://time.com/author/ben-cosgrove/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt93ee395f84b5f1e1/69884c8ee20a875644a8afb2/141001-secret-service-luci-johnson-1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Luci Baines Johnson, Secret Service Agent, 1965","caption":"Luci Baines Johnson with Secret Service agent in her Corvette Stingray, 1965.","creditText":"Stan Wayman—The LIFE Picture Collection/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/culture/","name":"Culture"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3881047/the-secret-service-and-luci-baines-johnson-a-portrait-from-50-years-ago/","name":"The Secret Service and LBJ's Daughter: A Portrait From 50 Years Ago"}}]}] ```