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Sixties Fashion: Revisiting the ‘New York Look’ of 1969

3 minute read

Summertime in pretty much any city is a different experience than any other season, but summer in New York is another world. Many of the people who can afford to escape from Gotham in July and August usually do so, and even if their numbers are relatively small among the city’s eight million souls, the extra elbow room that their absence provides the rest of us on the streets, at the museums and in the parks, bars and restaurants lends the metropolis a far less frenetic vibe.

It’s not that the city’s unique energy vanishes; instead, it’s directed toward the pursuit of leisure — street fairs, picnics and plays in the parks, free concerts, people-watching — rather than New Yorkers’ customary quests for money, power, fame, an apartment with two bathrooms. . . .

In the summer, despite baking in the sweltering heat, encountering undefinable and often jarring aromas around every street corner and dealing with the constant prospect of citywide blackouts, New Yorkers give themselves license to slow down. To cease striving. To breathe.

[See the gallery, “Jewel of Manhattan: LIFE in Central Park, Summer 1961.”]

In August 1969, meanwhile, LIFE magazine was busy celebrating not the season itself, but the eye-popping fashions that the “young people” — which, judging by these pictures, meant anyone under the age of 40 — were sporting during the summer months. In a cover story shot by photographer Vernon Merritt III, LIFE lauded “That New York Look” with an almost poetic zeal:

New York City is a costume party for the young this summer, a party taking place outdoors, on the streets and in the parks. Long hair, long legs. The party is not always elegant, but it is completely alive.

It isn’t really hard to tell the boys from the girls, even when they are both in bell-bottoms, and of course most boys don’t put shoe polish on their eyes. All are wearing what they want to to wear, from the shortest skirts to the longest skins.

How they look depends partly on where they go. The ferry is different from a Seventh Avenue lunch stand — and very different from Central Park.

The look is not what New York calls sophisticated, but even so, it catches the eye. Many of the girls seem to get their kicks with makeup. They wear it anywhere — absolutely anywhere.

The important thing is to express yourself. Depending on your talents you can do it with a 25-key soprano Melodica or a long, cool stare. You choose. The New York look is a celebration of the self.

Here, in recognition of the singular look and feel of that long-ago New York summer, LIFE.com presents a number of the photographs that ran in the “New York Look” article, as well as some other, atmospheric shots that did not run in LIFE. Take a look — and then go ahead. Get outside. Take a stroll. Flirt. It’s summer, after all.

Tip-Toe Inn (1965, inspired by New York City delis built in the 1920s): "The interior spaces tend to be tiny in New York, and consequently they feel more crowded. So we frequently try to make things small, just to make them feel more like New York…I liked this deli’s degree of clutter." —Dan BishopVernon Merritt III—Time & Life Pictures/Getty Images
Young couple with a balloon in Central Park, 1969.
Young couple with a balloon in Central Park, 1969.Vernon Merritt III—Time & Life Pictures/Getty Images
Young couple on the Staten Island Ferry, 1969.
Young couple on the Staten Island Ferry, 1969.Vernon Merritt III—Time & Life Pictures/Getty Images
A couple on the street in New York, summer 1969.
A couple on the street in New York, summer 1969.Vernon Merritt III—Time & Life Pictures/Getty Images
Young people at Bethesda Fountain in Central Park, 1969.
Young people at Bethesda Fountain in Central Park, 1969.Vernon Merritt III—Time & Life Pictures/Getty Images
Young woman wearing fashionable sunglasses, New York, summer 1969.
Young woman wearing fashionable sunglasses, New York, summer 1969.Vernon Merritt III—Time & Life Pictures/Getty Images
Private party on the balcony of a New York City apartment building, summer 1969.
Private party on the balcony of a New York City apartment building, summer 1969.Vernon Merritt III—Time & Life Pictures/Getty Images
Men ogle a young woman wearing pink pants and a gold top, New York City, summer 1969.
Men ogle a young woman wearing pink pants and a gold top, New York City, summer 1969.Vernon Merritt III—Time & Life Pictures/Getty Images
Young people at Bethesda Fountain in Central Park, summer 1969.
Young people at Bethesda Fountain in Central Park, summer 1969.Vernon Merritt III—Time & Life Pictures/Getty Images
A couple embracing, New York, summer 1969.
A couple embracing, New York, summer 1969.Vernon Merritt III—Time & Life Pictures/Getty Images
New York City, summer 1969.
New York City, summer 1969.Vernon Merritt III—Time & Life Pictures/Getty Images
Hare Krishna devotees wear traditional saffron robes and chant in a New York park, summer 1969.
Hare Krishna devotees wear traditional saffron robes and chant in a New York park, summer 1969.Vernon Merritt III—Time & Life Pictures/Getty Images
Children in Central Park, 1969.
Children in Central Park, 1969.Vernon Merritt III—Time & Life Pictures/Getty Images
Girl in a pink dress holding a parasol leans against a tree in Central Park, 1969.
Girl in a pink dress holding a parasol leans against a tree in Central Park, 1969.Vernon Merritt III—Time & Life Pictures/Getty Images
People relaxing in New York's Central Park, 1969.
People relaxing in New York's Central Park, 1969.Vernon Merritt III—Time & Life Pictures/Getty Images
People relaxing on rocks in Central Park, 1969.
People relaxing on rocks in Central Park, 1969.Vernon Merritt III—Time & Life Pictures/Getty Images
Kids rowing in Central Park's lake, 1969.
Kids rowing in Central Park's lake, 1969.Vernon Merritt III—Time & Life Pictures/Getty Images
New York City, summer 1969.
New York City, summer 1969.Vernon Merritt III—Time & Life Pictures/Getty Images
New York Look, LIFE Magazine 1969
LIFE Magazine, Aug. 22, 1969. Best viewed in "Full Screen" mode; see button at right.LIFE Magazine
New York Look, LIFE Magazine 1969
LIFE Magazine, Aug. 22, 1969. Best viewed in "Full Screen" mode; see button at right.LIFE Magazine
New York Look, LIFE Magazine 1969
LIFE Magazine, Aug. 22, 1969. Best viewed in "Full Screen" mode; see button at right.LIFE Magazine
New York Look, LIFE Magazine 1969
LIFE Magazine, Aug. 22, 1969. Best viewed in "Full Screen" mode; see button at right.LIFE Magazine
LIFE Magazine, Aug. 22, 1969
LIFE Magazine, Aug. 22, 1969. Best viewed in "Full Screen" mode; see button at right.LIFE Magazine

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