Product placement is the norm for big-budget pop videos these days, but Hilary Duff’s new video for “Sparks” takes the concept to a whole new level — it’s pretty much one giant ad for Tinder. Duff’s adventures with the dating app have been covered widely, and now we know why she’s been so open about this part of her personal life (and why she’s been bringing camera crews along with those dates).
It’s almost a shame, though, because the real sparks fly when the Younger star shows off her dance moves. If Tinder is the price of admission for some flashy Hilary Duff choreography, so be it. But an alternate version with the singer putting her pop-star bona fides center-stage? Now that’s something to swipe right for.
Read next: Hilary Duff Talks Younger, Lying About Her Age and the Status of Her Album
More Must-Reads From TIME
- The 100 Most Influential People of 2024
- The Revolution of Yulia Navalnaya
- 6 Compliments That Land Every Time
- Stop Looking for Your Forever Home
- If You're Dating Right Now , You're Brave: Column
- The AI That Could Heal a Divided Internet
- Fallout Is a Brilliant Model for the Future of Video Game Adaptations
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Nolan Feeney at nolan.feeney@time.com