Apple Debuts New Watch
The new Apple Watch is seen on display after an Apple special event at the Yerba Buena Center for the Arts on March 9, 2015 in San Francisco, California.  Stephen Lam—Getty Images

Google Is Finally Making Apps for the Apple Watch

May 13, 2015

The Apple Watch has added a big new addition to its app developer ranks.

Google released its first app for Apple’s new wearable on Tuesday. Google News & Weather, which was previously available for smartphones, will now allow users to get a quick summary of news headlines from the Apple Watch screen. According a TechCrunch hands-on, the app presents about a dozen headlines with an accompanying photo for each, organized around topics like sports and fashion.

However, users can’t click through to read the entire or article or easily send the content to their phones. There’s also no weather functionality as of yet.

Despite the barebones approach, the app is a signal that Google may eventually roll out some of its more robust apps on Apple’s new device. Google has its own smartwatch platform, Android Wear, that predates Apple Watch. But with the Apple Watch having sold more units on its first day available for pre-order than Android Wear watches sold in all of 2014, according to one estimate, Google may be willing to go where the users are, even if it’s not their own device.

The search giant implements a similar strategy in areas like phones and set-top boxes, where it has well-supported apps for the iPhone and Apple TV.

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