<!-- mobian-agent-page publisher="time" canonical="https://time.com/3855787/beach-fashion/" -->

---
title: Memorial Day Beachwear Fashions from LIFE Magazine 1950 Cover Story
description: With the unofficial start to the summer season, a look back at how women dressed for the beach in 1950.
canonical: https://time.com/3855787/beach-fashion/
author: Eliza Berman
article:opinion: false
article:content_tier: free
article:published_time: 2015-05-22T12:00:28.000Z
article:modified_time: 2026-05-11T04:47:37.089Z
og:title: Ring In Memorial Day With These 1950s Beach Fashions
og:description: With the unofficial start to the summer season, a look back at how women dressed for the beach in 1950.
og:url: https://time.com/3855787/beach-fashion/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9df19eab77f1db08/6987ef693c163912a0455f62/150512-beach-fashion-01.jpg?branch=production&amp;width=3840&amp;quality=75&amp;auto=webp&amp;crop=16:9
og:image:width: 1200
og:image:height: 675
og:image:alt: 1950s Beach Fashion
og:type: article
twitter:card: summary_large_image
twitter:title: Ring In Memorial Day With These 1950s Beach Fashions
twitter:description: With the unofficial start to the summer season, a look back at how women dressed for the beach in 1950.
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9df19eab77f1db08/6987ef693c163912a0455f62/150512-beach-fashion-01.jpg?branch=production&amp;width=3840&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt9df19eab77f1db08/6987ef693c163912a0455f62/150512-beach-fashion-01.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9)


# Ring In Memorial Day With These 1950s Beach Fashions


![Eliza Berman](https://static.time.com/v3/assets/bltea6093859af6183b/blta5d202c23ada34d0/698a0ab4b21a9c4d3f503362/200115_Time_Headshots_Day451119.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)

by 

[Eliza Berman](https://time.com/author/eliza-berman/)


![Eliza Berman](https://static.time.com/v3/assets/bltea6093859af6183b/blta5d202c23ada34d0/698a0ab4b21a9c4d3f503362/200115_Time_Headshots_Day451119.jpg?branch=production&width=96&quality=75&auto=webp)

## Eliza Berman


Berman is a senior editor at TIME.

May 22, 2015 12:00 PM UTC

![Two-Piece vs. One-Piece: Numerically this battle is going to the one-piece suit by ratio of three to one.](https://static.time.com/v3/assets/bltea6093859af6183b/blt9df19eab77f1db08/6987ef693c163912a0455f62/150512-beach-fashion-01.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

Caption from LIFE. Two-Piece vs. One-Piece: Numerically this battle is going to the one-piece suit by ratio of three to one.

Caption from LIFE. Two-Piece vs. One-Piece: Numerically this battle is going to the one-piece suit by ratio of three to one.Nina Leen—The LIFE Picture Collection/Getty Images

![Eliza Berman](https://static.time.com/v3/assets/bltea6093859af6183b/blta5d202c23ada34d0/698a0ab4b21a9c4d3f503362/200115_Time_Headshots_Day451119.jpg?branch=production&width=3840&quality=75&auto=webp&crop=1:1)

by 

[Eliza Berman](https://time.com/author/eliza-berman/)


![Eliza Berman](https://static.time.com/v3/assets/bltea6093859af6183b/blta5d202c23ada34d0/698a0ab4b21a9c4d3f503362/200115_Time_Headshots_Day451119.jpg?branch=production&width=96&quality=75&auto=webp)

## Eliza Berman


Berman is a senior editor at TIME.

May 22, 2015 12:00 PM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt3cd549fdf45feed3/6987ef6f428a9e39c9ccb61f/150512-beach-fashion-life-cover.jpg?branch=production&width=1920&quality=75&auto=webp)

Nina Leen—LIFE Magazine

On Memorial Day, swimming pools and beaches open for the season. It’s an occasion for sun-worshipers to assess their beachwear, digging it out from the depths of dresser drawers. That desire to make a style splash at the shore is nothing new. To celebrate the arrival of beach season in 1950, LIFE’s Nina Leen photographed that season’s trends for women: strapless and halter-top swimsuits, “pirate pants” drawn from fashions of the French Riviera and island-inspired straw hats. Thighs were in and midriffs were out, as simple suits allowed accessories the spotlight. As for the age-old one-piece versus two-piece debate? LIFE had the scoop: “The two-piece suit in general is running a poor second this summer.”

_Liz Ronk, who edited this gallery, is the Photo Editor for LIFE.com. Follow her on Twitter_ [_@LizabethRonk_](https://twitter.com/LizabethRonk)_._

![Two-Piece vs. One-Piece: Numerically this battle is going to the one-piece suit by ratio of three to one.](https://static.time.com/v3/assets/bltea6093859af6183b/blt9df19eab77f1db08/6987ef693c163912a0455f62/150512-beach-fashion-01.jpg?branch=production&width=3840&quality=75&auto=webp)

Caption from LIFE. Two-Piece vs. One-Piece: Numerically this battle is going to the one-piece suit by ratio of three to one. Nina Leen—The LIFE Picture Collection/Getty Images

![Beach fashion in Florida, 1950.](https://static.time.com/v3/assets/bltea6093859af6183b/blt5fc655ca39ecbd73/6987ef6935ba6f9dbbc0b531/150512-beach-fashion-02.jpg?branch=production&width=3840&quality=75&auto=webp)

Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images

![Beach fashion in Florida, 1950.](https://static.time.com/v3/assets/bltea6093859af6183b/blt0a271209f0d2def6/6987ef6a524fc014badf0ac0/150512-beach-fashion-03.jpg?branch=production&width=3840&quality=75&auto=webp)

Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images

![Beach fashion in Florida, 1950.](https://static.time.com/v3/assets/bltea6093859af6183b/bltcb9e466113a51288/6987ef6acd6848681409dfd6/150512-beach-fashion-04.jpg?branch=production&width=3840&quality=75&auto=webp)

Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images

![Knee-length shorts, called "pirate pants," are a copy of a style popular on the Riviera last summer. Made of striped piqué, they fit tight to the thigh and have a fly front. The absorbent worsted jersey middy fits loosely, is long enough to cover wet bat](https://static.time.com/v3/assets/bltea6093859af6183b/blt9faa68a1296bbc7a/6987ef6a5f570fd531b1993d/150512-beach-fashion-05.jpg?branch=production&width=3840&quality=75&auto=webp)

Caption from LIFE. Knee-length shorts, called "pirate pants," are a copy of a style popular on the Riviera last summer. Made of striped piqué, they fit tight to the thigh and have a fly front. The absorbent worsted jersey middy fits loosely, is long enough to cover wet bathing suits. (Shorts: $7.95; middy: $12.95; both by Cabana.) Nina Leen—The LIFE Picture Collection/Getty Images

![Pared-down t-shirts worn with shorts have classic stripes but are cut to reveal bare areas. Emily Wilken's red and black cobbler's apron playsuit \(left, $19.95\) leaves midriff uncovered. Sheperd's striped top \(center, $1.98\) and Carolyn Schnurer's purple](https://static.time.com/v3/assets/bltea6093859af6183b/bltd6e6c4ba7f4a0fc7/6987ef6be53abaac7d4dbc95/150512-beach-fashion-06.jpg?branch=production&width=3840&quality=75&auto=webp)

Caption from LIFE. Pared-down t-shirts worn with shorts have classic stripes but are cut to reveal bare areas. Emily Wilken's red and black cobbler's apron playsuit (left, $19.95) leaves midriff uncovered. Sheperd's striped top (center, $1.98) and Carolyn Schnurer's purple and white shirt (right, $10.95) are scooped out at neck. Nina Leen—The LIFE Picture Collection/Getty Images


![Beach fashion in Florida, 1950.](https://static.time.com/v3/assets/bltea6093859af6183b/bltfe356581492920e4/6987ef6b3c16396b9d455f66/150512-beach-fashion-07.jpg?branch=production&width=3840&quality=75&auto=webp)

Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images

![Beach fashion in Florida, 1950.](https://static.time.com/v3/assets/bltea6093859af6183b/blt4df2a049bf501df4/6987ef6b35ba6f075ec0b53d/150512-beach-fashion-08.jpg?branch=production&width=3840&quality=75&auto=webp)

Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images

![Beach fashion in Florida, 1950.](https://static.time.com/v3/assets/bltea6093859af6183b/blt36819c580722e8f5/6987ef6c35ba6f2af0c0b541/150512-beach-fashion-09.jpg?branch=production&width=3840&quality=75&auto=webp)

Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images


![Beach fashion in Florida, 1950.](https://static.time.com/v3/assets/bltea6093859af6183b/blt88614093111dfde6/6987ef6c06f2c15acb3382e1/150512-beach-fashion-10.jpg?branch=production&width=3840&quality=75&auto=webp)

Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images

![Black suits and big hats go well together. The exaggerated size of the headgear sets off the deliberate plainness of these one-piece bathing suits, which are \(left to right\): a Catalina \($14.95\), Jantzen \($15.95\), Tina Leser \($22.95\).](https://static.time.com/v3/assets/bltea6093859af6183b/blt13d00f1468243d66/6987ef6c0b72e315fe6e2011/150512-beach-fashion-11.jpg?branch=production&width=3840&quality=75&auto=webp)

Caption from LIFE. Black suits and big hats go well together. The exaggerated size of the headgear sets off the deliberate plainness of these one-piece bathing suits, which are (left to right): a Catalina ($14.95), Jantzen ($15.95), Tina Leser ($22.95). Nina Leen—The LIFE Picture Collection/Getty Images

![Beach fashion in Florida, 1950.](https://static.time.com/v3/assets/bltea6093859af6183b/blt68c0758a2e3a7758/6987ef6dcd6848421b09dfe5/150512-beach-fashion-12.jpg?branch=production&width=3840&quality=75&auto=webp)

Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images


![Beach fashion in Florida, 1950.](https://static.time.com/v3/assets/bltea6093859af6183b/bltadf028840a246bb3/6987ef6de53aba47394dbc9b/150512-beach-fashion-13.jpg?branch=production&width=3840&quality=75&auto=webp)

Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images

![Beach fashion in Florida, 1950.](https://static.time.com/v3/assets/bltea6093859af6183b/blt53cb969cd2b9f8fe/6987ef6dcd1bba1fc26f9681/150512-beach-fashion-14.jpg?branch=production&width=3840&quality=75&auto=webp)

Beach fashion in Florida, 1950. Nina Leen—The LIFE Picture Collection/Getty Images

![Posies and pink terry cloth are worn together. Artificial flowers which adorn sombrero are $1 each \(Heineman\). Toga \(Bonnie Cashin, $14.95\) has big pockets in the pieces which are thrown over the shoulder.](https://static.time.com/v3/assets/bltea6093859af6183b/blt3b1ce2acec48dba3/6987ef6e428a9e5f34ccb61b/150512-beach-fashion-15.jpg?branch=production&width=3840&quality=75&auto=webp)

Caption from LIFE. Posies and pink terry cloth are worn together. Artificial flowers which adorn sombrero are $1 each (Heineman). Toga (Bonnie Cashin, $14.95) has big pockets in the pieces which are thrown over the shoulder. Nina Leen—The LIFE Picture Collection/Getty Images

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3855787/beach-fashion/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3855787/beach-fashion/"},"headline":"Ring In Memorial Day With These 1950s Beach Fashions","datePublished":"2015-05-22T12:00:28.000Z","dateModified":"2026-05-11T04:47:37.089Z","description":"A look back at how women dressed for the beach in 1950.","url":"https://time.com/3855787/beach-fashion/","keywords":["fashion","Newsfeed","Living","photography","LIFE Magazine","Nina Leen","1950"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9df19eab77f1db08/6987ef693c163912a0455f62/150512-beach-fashion-01.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eliza Berman","jobTitle":"Berman is a senior editor at TIME.","url":"https://time.com/author/eliza-berman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9df19eab77f1db08/6987ef693c163912a0455f62/150512-beach-fashion-01.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"1950s Beach Fashion","caption":"Two-Piece vs. One-Piece: Numerically this battle is going to the one-piece suit by ratio of three to one.","creditText":"Nina Leen—The LIFE Picture Collection/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/fashion/","name":"fashion"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3855787/beach-fashion/","name":"Ring In Memorial Day With These 1950s Beach Fashions"}}]}]
```

