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Ring In Memorial Day With These 1950s Beach Fashions

1 minute read
Nina Leen—LIFE Magazine

On Memorial Day, swimming pools and beaches open for the season. It’s an occasion for sun-worshipers to assess their beachwear, digging it out from the depths of dresser drawers. That desire to make a style splash at the shore is nothing new. To celebrate the arrival of beach season in 1950, LIFE’s Nina Leen photographed that season’s trends for women: strapless and halter-top swimsuits, “pirate pants” drawn from fashions of the French Riviera and island-inspired straw hats. Thighs were in and midriffs were out, as simple suits allowed accessories the spotlight. As for the age-old one-piece versus two-piece debate? LIFE had the scoop: “The two-piece suit in general is running a poor second this summer.”

Liz Ronk, who edited this gallery, is the Photo Editor for LIFE.com. Follow her on Twitter @LizabethRonk.

Two-Piece vs. One-Piece: Numerically this battle is going to the one-piece suit by ratio of three to one.
Caption from LIFE. Two-Piece vs. One-Piece: Numerically this battle is going to the one-piece suit by ratio of three to one. Nina Leen—The LIFE Picture Collection/Getty Images
Beach fashion in Florida, 1950.
Beach fashion in Florida, 1950.Nina Leen—The LIFE Picture Collection/Getty Images
Beach fashion in Florida, 1950.
Beach fashion in Florida, 1950.Nina Leen—The LIFE Picture Collection/Getty Images
Beach fashion in Florida, 1950.
Beach fashion in Florida, 1950.Nina Leen—The LIFE Picture Collection/Getty Images
Knee-length shorts, called "pirate pants," are a copy of a style popular on the Riviera last summer. Made of striped piqué, they fit tight to the thigh and have a fly front. The absorbent worsted jersey middy fits loosely, is long enough to cover wet bathing suits. (Shorts: $7.95; middy: $12.95; both by Cabana.)
Caption from LIFE. Knee-length shorts, called "pirate pants," are a copy of a style popular on the Riviera last summer. Made of striped piqué, they fit tight to the thigh and have a fly front. The absorbent worsted jersey middy fits loosely, is long enough to cover wet bathing suits. (Shorts: $7.95; middy: $12.95; both by Cabana.)Nina Leen—The LIFE Picture Collection/Getty Images
Pared-down t-shirts worn with shorts have classic stripes but are cut to reveal bare areas. Emily Wilken's red and black cobbler's apron playsuit (left, $19.95) leaves midriff uncovered. Sheperd's striped top (center, $1.98) and Carolyn Schnurer's purple and white shirt (right, $10.95) are scooped out at neck.
Caption from LIFE. Pared-down t-shirts worn with shorts have classic stripes but are cut to reveal bare areas. Emily Wilken's red and black cobbler's apron playsuit (left, $19.95) leaves midriff uncovered. Sheperd's striped top (center, $1.98) and Carolyn Schnurer's purple and white shirt (right, $10.95) are scooped out at neck.Nina Leen—The LIFE Picture Collection/Getty Images
Beach fashion in Florida, 1950.
Beach fashion in Florida, 1950.Nina Leen—The LIFE Picture Collection/Getty Images
Beach fashion in Florida, 1950.
Beach fashion in Florida, 1950.Nina Leen—The LIFE Picture Collection/Getty Images
Beach fashion in Florida, 1950.
Beach fashion in Florida, 1950.Nina Leen—The LIFE Picture Collection/Getty Images
Beach fashion in Florida, 1950.
Beach fashion in Florida, 1950.Nina Leen—The LIFE Picture Collection/Getty Images
Black suits and big hats go well together. The exaggerated size of the headgear sets off the deliberate plainness of these one-piece bathing suits, which are (left to right): a Catalina ($14.95), Jantzen ($15.95), Tina Leser ($22.95).
Caption from LIFE. Black suits and big hats go well together. The exaggerated size of the headgear sets off the deliberate plainness of these one-piece bathing suits, which are (left to right): a Catalina ($14.95), Jantzen ($15.95), Tina Leser ($22.95).Nina Leen—The LIFE Picture Collection/Getty Images
Beach fashion in Florida, 1950.
Beach fashion in Florida, 1950.Nina Leen—The LIFE Picture Collection/Getty Images
Beach fashion in Florida, 1950.
Beach fashion in Florida, 1950.Nina Leen—The LIFE Picture Collection/Getty Images
Beach fashion in Florida, 1950.
Beach fashion in Florida, 1950.Nina Leen—The LIFE Picture Collection/Getty Images
Posies and pink terry cloth are worn together. Artificial flowers which adorn sombrero are $1 each (Heineman). Toga (Bonnie Cashin, $14.95) has big pockets in the pieces which are thrown over the shoulder.
Caption from LIFE. Posies and pink terry cloth are worn together. Artificial flowers which adorn sombrero are $1 each (Heineman). Toga (Bonnie Cashin, $14.95) has big pockets in the pieces which are thrown over the shoulder.Nina Leen—The LIFE Picture Collection/Getty Images

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Write to Eliza Berman at eliza.berman@time.com