--- title: 'Magic Mike XXL' and Amy Schumer: The Rise of Objectifying Men description: In 'Magic Mike,' 'Last Man on Earth' and Marvel movies, is the male gaze looking in the mirror? canonical: https://time.com/3849392/magic-mike-xxl-and-the-rise-of-man-jectification/ author: Eliana Dockterman article:opinion: true article:content_tier: free article:published_time: 2015-06-30T21:58:48.000Z article:modified_time: 2026-02-22T06:59:24.428Z article:section: Ideas og:title: 'Magic Mike XXL' and the Rise of Man-jectification og:description: With Magic Mike, has the male gaze begun looking in the mirror? og:url: https://time.com/3849392/magic-mike-xxl-and-the-rise-of-man-jectification/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1f05e633990c7de8/69877d8455a859d773a85a0b/magic-mike-2.jpg?branch=production&width=1440&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: magic-mike-2 og:type: article twitter:card: summary_large_image twitter:title: 'Magic Mike XXL' and the Rise of Man-jectification twitter:description: With Magic Mike, has the male gaze begun looking in the mirror? twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt1f05e633990c7de8/69877d8455a859d773a85a0b/magic-mike-2.jpg?branch=production&width=1440&quality=75&auto=webp&crop=16:9 ---  # _Magic Mike XXL_ and the Rise of Man-jectification  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent Jun 30, 2015 9:58 PM UTC  Warner Bros.  by [Eliana Dockterman](https://time.com/author/eliana-dockterman/)  ## Eliana Dockterman Correspondent Jun 30, 2015 9:58 PM UTC The innuendo-filled _Magic Mike XXL,_ out Wednesday, is anything but subtle, but we knew that from the film’s extended promotion. The hashtag the studio used to promote the film is #comeagain, in some posters placed over star Channing Tatum’s pelvic area. One teaser shot featured Tatum with sparks literally emitting from his groin. Another showed Joe Manganiello (Sofia Vergara’s fiancée) thrusting a water bottle in front of his crotch, sending liquid flying through the air. The film is one phallus after another. Its stars are blatantly, hilariously subjecting themselves to what women like Vergara experience on a regular basis ([like at last year’s Emmys](http://time.com/3179558/2014-emmys-sofia-vergara/)): objectification. Manganiello and Tatum are helping to usher in an era of “man-jectification,” in which women can judge men’s bodies openly — the way their male counterparts have long done for women. Any woman in the public eye, from actors to politicians, can expect to have their looks critiqued, discussed, made object. That’s the way it’s always been. There were always handsome leading men, but they were rarely subject to the same scrutiny as women. Men still take most of the major lead roles — in 2014 just 12% of movie protagonists in the top 100 grossing films were women, [according to](http://time.com/wp-content/uploads/2015/03/2014%5Fits%5Fa%5Fmans%5Fworld%5Freport.pdf) the Center for Study of Women in Television and Film at San Diego State University — while women are relegated to being sex objects. Male directors who dominate the industry shoot films from the male perspective, allowing the camera to linger on beautiful women and judge them. But Tatum struck gold with 2012’s _Magic Mike_, which he wrote, by turning the camera on himself; the movie made $113.7 million at the box office. At its heart, _Magic Mike_ was a drama about the recession, and about a man struggling to gain his independence — from the stripper pole, from his boss and from a world of drugs. Nobody remembers it as that. Audiences dubbed it “the stripper movie,” and groups of women and gay men crowded into theaters to see Channing Tatum and Matthew McConaughey’s guns, six packs and even butts. It’s no wonder then that _Magic Mike XXL_ has dispensed with all the darkness of its predecessor in favor of becoming a pec-filled romp. Manjectification is taking place on the little screen, too. In the final episodes of Fox’s _Last Man on Earth_, the women on the show [fawned over](http://time.com/3843276/last-man-on-earth-finale/) a ripped newcomer (Boris Kodjoe) and schemed for ways to sleep with him as he repaired various appliances. These episodes came after a long and almost unbearable run in which the main character, Phil (Will Forte), cursed his luck for having agreed to marry a nagging woman (Kristen Schaal) before a hot blonde (January Jones) to show up on the scene. The joke of the series was Phil getting a taste of his own medicine, but it was a reversal not often seen on television. Tatum and Kodjoe are voluntarily submitting to the objectification, of course, and they’re in on the joke. But other men are beginning to experience what women have for years. In March, _Game of Thrones_ star Kit Harington [complained](http://time.com/3765148/kit-harington-game-of-thrones-hunk-status/) about being objectified by the media. Unlike the _Magic Mike_ actors who are, more often than not, shirtless in the films, Harington’s costume on the fantasy show involved so many bulky layers of fur that sleeping he might be confused with a dire wolf. And the pressure on male actors seems to be building. In order to get your own Marvel movie franchise, you’ve got to be prepared for the inevitable shirtlessness. Comedians [Chris Pratt](http://www.gq.com/moty/2014/chris-pratt-men-of-the-year?currentPage=1) and [Paul Rudd](http://www.eonline.com/news/532088/paul-rudd-unveils-surprisingly-buff-beach-body-see-the-shirtless-pic) shed extra pounds for six-pack abs for _Guardians of the Galaxy_ and _Ant-Man_, respectively. (No woman will get her own Marvel franchise until _Captain Marvel_ in 2017.) Of course, the strain on male actors hardly equates to what female actors suffer. This was captured best when comedian Amy Schumer [parodied _12 Angry Men_](http://www.salon.com/2015/05/06/amy%5Fschumers%5Fsubtle%5Fbrilliance%5F12%5Fangry%5Fmen%5Fisnt%5Ffeel%5Fgood%5Ffeminism%5Fits%5Fcrushingly%5Fdark%5Fsatire/) on her show, in which a jury of dudes determines whether she is hot enough to be on television. Rather than assessing her comedy, the men mull whether — if they were a little drunk and had their glasses off — they might contemplate masturbating to Schumer’s blurry blonde image on the TV. Is turnabout fair play? _Magic Mike XXL_ seems to think so. In the film, Jada Pinkett Smith asks women if they’re ready to be worshipped. Donald Glover says that male strippers are “healers.” Naked men, they reason, make women feel good and perhaps are some small recompense for how women have been treated. It’s hard to imagine a female stripper film where the characters could make the same argument about women being healers — can you imagine the same of _Showgirls_, _Strip Tease_ or _Coyote Ugly_? None of those movies had the high-minded aspirations of _Magic Mike_. And after this one premieres, Channing Tatum will still be able to return to dramatic roles like the one he had in _Foxcatcher_. Women who strip for the camera don’t always engender such steadfast or serious support. But in some small way, _XXL_ does try to hand power back to the female viewer, and man-jectification may just be balancing the scales. ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/3849392/magic-mike-xxl-and-the-rise-of-man-jectification/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3849392/magic-mike-xxl-and-the-rise-of-man-jectification/"},"headline":"Magic Mike XXL and the Rise of Man-jectification","datePublished":"2015-06-30T21:58:48.000Z","dateModified":"2026-02-22T06:59:24.428Z","description":"In Magic Mike, Last Man on Earth and Marvel movies, is the male gaze looking in the mirror?","url":"https://time.com/3849392/magic-mike-xxl-and-the-rise-of-man-jectification/","keywords":["movies","entertainment"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1f05e633990c7de8/69877d8455a859d773a85a0b/magic-mike-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eliana Dockterman","jobTitle":"Correspondent","url":"https://time.com/author/eliana-dockterman/"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt1f05e633990c7de8/69877d8455a859d773a85a0b/magic-mike-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"magic-mike-2","caption":"","creditText":"Warner Bros.","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3849392/magic-mike-xxl-and-the-rise-of-man-jectification/","name":"Magic Mike XXL and the Rise of Man-jectification"}}]}] ```