TIME Food & Drink

The Internet Can’t Decide if the New McDonald’s Hamburglar Is Hot or Creepy

McDonald's Hamburglar
McDonalds McDonald's Hamburglar

He will make you feel funny—one way or another

There’s a new Hamburglar in town and he’s either surprisingly attractive or totally unnerving depending on who you talk to.

According to a spokesperson for McDonald’s, the Hamburglar’s return, tied to the Sirloin Third Pound Burger, comes after an extended hiatus. He was “last seen on national television in 2002.” But you may not initially recognize him—and it’s not because his disguise has gotten any better. The revitalized Hamburglar has a human form, a thin layer of scruff and some sleek duds. He also has a family, a fact McDonald’s has already teased.

McDonald’s’ Vice President of U.S. Marketing Joel Yashinsky said in a statement to Mashable that this Hamburglar has “had some time to grow up a bit and has been busy raising a family in the suburbs and his look has evolved over time.”

To some that look is: “DILF.”

To others that look is “creepy.”

To others it’s simply ripe for various jokes, some hipster-related.

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team