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# Reese Witherspoon Peddles Southern Hospitality With Draper James

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by 

[Esther Zuckerman](https://time.com/author/esther-zuckerman/)


## Esther Zuckerman


Zuckerman is a contributor for TIME.

May 6, 2015 3:07 PM UTC

by 

[Esther Zuckerman](https://time.com/author/esther-zuckerman/)


## Esther Zuckerman


Zuckerman is a contributor for TIME.

May 6, 2015 3:07 PM UTC

If Reese Witherspoon’s newly launched lifestyle brand, Draper James, were a combination of Reese Witherspoon movies it would probably be _Sweet Home Alabama_ with a dash of _Legally Blonde_. That is, if Elle Woods had gone to Vanderbilt.

The brand’s [mission](http://www.draperjames.com/about-us/) is “to bring contemporary, yet timeless Southern style to your wardrobe and your home, no matter where you live.” Items of clothing available include [lace tops](http://www.draperjames.com/charlotte-lace-top), patterned [shorts](http://www.draperjames.com/bristol-tweed-short) and dresses that could easily be found in a J. Crew [catalogue](http://www.draperjames.com/eyelet-love-circle-dress). There’s a bag that reads [“Totes Y’all,”](http://www.draperjames.com/totes-y-all-vanderbilt) which you can have monogrammed, and an iPhone case that [reads “hush y’all.”](http://www.draperjames.com/iphone-5-case) There are [mint julep cups](http://www.draperjames.com/home-gifting/decor-and-gifts) and [stationary sets](http://www.draperjames.com/home-gifting/stationery-and-paper).

In an introductory [video](https://vimeo.com/126956475), Witherspoon declares, laying on the accent: “Pretty please: it’s not just a way to get what you want. It’s a lifestyle.”

So how does it stack up against other celebrity endeavors? At first glance Draper James feels more focused than Gwyneth Paltrow’s all-encompassing Goop or Blake Lively’s boho-chic, artisanal-minded Preserve. (Paltrow and Lively are the respective queen and lady-in-waiting of these type of projects.) While there is a slight air of self-importance—it is a celebrity lifestyle site after all—Witherspoon also made it somewhat personal: it’s named for her grandmother and grandfather.

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