--- title: Reese Witherspoon Sells Southern-Inspired Goods with Draper James description: This is Reese's world, y'all canonical: https://time.com/3848424/reese-witherspoon-draper-james-launch/ author: Esther Zuckerman article:opinion: false article:content_tier: free article:published_time: 2015-05-06T15:07:28.000Z article:modified_time: 2026-04-13T07:19:28.522Z og:title: Reese Witherspoon Sells Southern-Inspired Goods with Draper James og:description: This is Reese's world, y'all og:url: https://time.com/3848424/reese-witherspoon-draper-james-launch/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Reese Witherspoon Sells Southern-Inspired Goods with Draper James twitter:description: This is Reese's world, y'all twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Reese Witherspoon Peddles Southern Hospitality With Draper James by [Esther Zuckerman](https://time.com/author/esther-zuckerman/) ## Esther Zuckerman Zuckerman is a contributor for TIME. May 6, 2015 3:07 PM UTC by [Esther Zuckerman](https://time.com/author/esther-zuckerman/) ## Esther Zuckerman Zuckerman is a contributor for TIME. May 6, 2015 3:07 PM UTC If Reese Witherspoon’s newly launched lifestyle brand, Draper James, were a combination of Reese Witherspoon movies it would probably be _Sweet Home Alabama_ with a dash of _Legally Blonde_. That is, if Elle Woods had gone to Vanderbilt. The brand’s [mission](http://www.draperjames.com/about-us/) is “to bring contemporary, yet timeless Southern style to your wardrobe and your home, no matter where you live.” Items of clothing available include [lace tops](http://www.draperjames.com/charlotte-lace-top), patterned [shorts](http://www.draperjames.com/bristol-tweed-short) and dresses that could easily be found in a J. Crew [catalogue](http://www.draperjames.com/eyelet-love-circle-dress). There’s a bag that reads [“Totes Y’all,”](http://www.draperjames.com/totes-y-all-vanderbilt) which you can have monogrammed, and an iPhone case that [reads “hush y’all.”](http://www.draperjames.com/iphone-5-case) There are [mint julep cups](http://www.draperjames.com/home-gifting/decor-and-gifts) and [stationary sets](http://www.draperjames.com/home-gifting/stationery-and-paper). In an introductory [video](https://vimeo.com/126956475), Witherspoon declares, laying on the accent: “Pretty please: it’s not just a way to get what you want. It’s a lifestyle.” So how does it stack up against other celebrity endeavors? At first glance Draper James feels more focused than Gwyneth Paltrow’s all-encompassing Goop or Blake Lively’s boho-chic, artisanal-minded Preserve. (Paltrow and Lively are the respective queen and lady-in-waiting of these type of projects.) While there is a slight air of self-importance—it is a celebrity lifestyle site after all—Witherspoon also made it somewhat personal: it’s named for her grandmother and grandfather. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/3848424/reese-witherspoon-draper-james-launch/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/3848424/reese-witherspoon-draper-james-launch/"},"headline":"Reese Witherspoon Peddles Southern Hospitality With Draper James","datePublished":"2015-05-06T15:07:28.000Z","dateModified":"2026-04-13T07:19:28.522Z","description":"This is Reese's world, y'all","url":"https://time.com/3848424/reese-witherspoon-draper-james-launch/","keywords":["Newsfeed","celebrity","Reese Witherspoon","Gwyneth Paltrow","Blake Lively"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Esther Zuckerman","jobTitle":"Zuckerman is a contributor for TIME.","url":"https://time.com/author/esther-zuckerman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/3848424/reese-witherspoon-draper-james-launch/","name":"Reese Witherspoon Peddles Southern Hospitality With Draper James"}}]}] ```